Ecommerce Analytics

Powerful EcommerceAnalytics

Provide insights into customer behavior, channel performance, product metrics and more. Gather relevant data, make informed decisions and increase your profitability.

PayHelm Traffic Analytics Dashboard

Enhanced E-commerce Reports at the Click of a Button

Enhanced e-commerce reports provide much deeper real-time insights into the functionalities of your online business, customer engagement, conversion rate, cart abandonment rate, and more.

Track Performance by Categories
Analyze performance by product categories, customer segments and channels to discover revenue drivers.
Cart Abandonment Insights
Find answers to the most intriguing questions about cart abandonment – like which customers abandon and what products are abandoned.
Accurate Forecasting
Make accurate forecasts that will inform everything from stock levels, sales goals and ad spend.
Personalized Shopping Experience
Personalize the shopping experience for your consumers by studying their product preferences, price points and purchase history.
Email Campaign Optimization
Optimize email campaigns with customer segment syncs to Klaviyo and Mailchimp.
Inventory Performance
Track inventory to optimize AOV, ad spend, and inventory performance for reduced operational costs.

Customer Data Organized Simply, Just for You

Customer data is invaluable. It enables you to take the appropriate steps to optimize the customer journey, start to finish.

PayHelm gathers and analyzes data from over 50+ standard sources in just a few clicks. Use 30+ pre-built customer segments, including value shopper, abandoned cart, high AOV, repeat customers, and many more to filter data.

PayHelm Customer Analytics

Optimize AOV, Ad Spend, and Inventory Performance

Focus on optimizing average order value (AOV), ad spend and inventory performance to reduce operational costs and increase your bottom line.

PayHelm Optimization Dashboard
Optimize AOV

Average order value (AOV) is one of the easiest ways to capitalize on existing buyers. Upselling can increase profits by up to 30%.

Optimize Ad Spend

Skip the vanity metrics and get straight to ROI. Understand which marketing channels are generating the most new customers and revenue.

Optimize Inventory

Track inventory KPIs including sell-through rate, depletion days, and out-of-stock products to price products appropriately.

Comprehensive Ecommerce Metrics & KPIs

Track all the metrics that matter for your ecommerce business success.

Key Performance Indicators

Revenue
Profit
Margin
Orders
Average order value
Visits
Conversion rate
Refunds
Advertising spend
Revenue by channel
Net profit by channel
Lifetime value KPIs
Customer KPIs
Facebook KPIs
Custom segments
Customer tags
Product KPIs
Product segments
Order KPIs
Discounts
Vendor KPIs
Inventory KPIs
Subscription KPIs

Ecommerce Insights

Customer Insights

Relationship length
Customer status
Orders
Refunds
Refunded amount
Discounts
Abandoned carts
Revenue
Profit
AOV
Margin
Location

Customer Segments

Value shoppers
VIP customers
Big ticket spenders
Small ticket spenders
Full price customers
Never purchased
High AOV
Low AOV
First purchase
Recent purchase
Active customers
Lost customers

Attribution

Channel and campaign attribution
First-order attribution
Last-click attribution
LTV by SKU
Order dates
Acquisition by channel

Retention

Lifetime value
New vs repeat customers
Repeat customer rate
Average time between purchases
Purchase frequency
Revenue by channel

Ready to Transform Your Ecommerce Analytics?

Join thousands of businesses using PayHelm to gather relevant data, make informed decisions, and increase profitability with comprehensive ecommerce analytics.