Marketing Analytics

Marketing AnalyticsDrive Growth

Measure your marketing efforts in one place, from Facebook to Google Ads and more. Track performance, identify opportunities and drive profitable growth.

PayHelm Marketing Analytics displaying advertising performance and attribution data

See Which Channels Drive the Most Revenue

Skip the vanity metrics and get straight to ROI. PayHelm helps you see which marketing channels and campaigns are actually driving your bottom line.

Unified Marketing View
See all your advertising channels and marketing efforts in one place, including Facebook, Instagram, Google Ads, Snapchat, email, SMS, and more.
Advanced Attribution
Solve attribution issues and understand which channels help you acquire the most new customers with flexible attribution modeling.
True Performance Metrics
Understand true performance with top-line KPIs that take into account advertising spend, skipping vanity metrics.
Campaign Effectiveness
Measure the effectiveness of your marketing efforts and plan profitable strategies with KPIs by channel and campaign.
Lifetime Value Metrics
See the long term impact of your marketing and advertising with lifetime value metrics for better ROI understanding.
Dedicated Dashboards
Get dedicated dashboards for performance and email marketing, including Facebook, Instagram, Mailchimp, Klaviyo, and more.

Smarter Marketing Starts with Data

Successful marketing strategies require constant optimization – shifting campaigns and creative, adjusting budgets, testing discounts and more. To optimize, you need to know what's working and what's not.

PayHelm puts your marketing analytics in one place, so you can easily see which channels and campaigns are helping you acquire new customers and drive revenue.

Track advertising KPIs over time

Identify and capitalize on winning marketing efforts

Direct resources away from less successful strategies

Understand lifetime value for all channels and campaigns

PayHelm Marketing Performance

Comprehensive Marketing Metrics & KPIs

Track all the marketing metrics that matter for driving profitable growth and optimizing ROI.

Revenue
Profit
Margin
Advertising spend
Quantity available
Quantity sold
Refunds by channel
AOV by channel
Lifetime value by channel
New customers by channel
Repeat customers by channel
Return on ad spend by channel
Top-selling products by channel
Facebook channel, campaign and ad KPIs
Email campaign KPIs
First-order attribution
Last-click attribution

Powerful Marketing Analytics, Without the Spreadsheets

From Facebook to Google Ads to email, track all your marketing efforts in one place – without pulling data from multiple platforms or calculating in spreadsheets.

Multichannel Data

Easily aggregate your multichannel data, view pre-built dashboards and schedule marketing reports for faster insights.

Data-Driven Strategy

Identify and act on insights faster, for a data-driven marketing strategy that drives growth and maximizes ROI.

True ROI Focus

Skip vanity metrics and focus on what matters: which marketing efforts are generating the most customers and revenue.

Ready to Optimize Your Marketing Performance?

Start measuring your marketing efforts smarter with PayHelm's comprehensive analytics. Track true performance, identify opportunities, and drive profitable growth.