Data Sync & Integration

Amazon Integration: Primary Account Owner Error

Updated 10/9/2025
amazon, integration, troubleshooting, seller-central, connection-error

Amazon Integration: Primary Account Owner Error

If you're seeing an error when trying to connect your Amazon store to PayHelm, it may be because you're not logged in as the primary account owner in Amazon Seller Central.

The Error Message

When this happens, you'll typically see this message:

"You must be the primary owner of a Professional selling account to take advantage of this integration."

Why This Happens

Amazon has a security policy that only allows the primary owner of a Seller Central account to authorize third-party integrations like PayHelm. If you're logged in as a user with different permissions (like an admin or contributor), you won't be able to complete the connection.

How to Fix It

Follow these steps to connect your Amazon store properly:

Step 1: Confirm Who the Primary Owner Is

If you're unsure who the primary account owner is:

  1. Log into Amazon Seller Central
  2. Go to Settings in the top-right corner
  3. Click User Permissions
  4. Look for the user marked as "Primary" or "Account Owner"

Step 2: Have the Primary Owner Connect the Integration

Once you've confirmed who the primary owner is:

  1. Ask the primary account owner to log in to Amazon Seller Central
  2. Have them visit the PayHelm Integrations page
  3. Click the Connect button next to Amazon
  4. Follow the authorization prompts from Amazon
  5. Once connected, PayHelm will automatically begin importing your Amazon sales data, orders, and product information

What Happens Next

After the primary owner successfully connects Amazon to PayHelm, your store data will start syncing automatically. You don't need to be the primary owner to view the data in PayHelm—only to set up the initial connection.

Still Having Trouble?

If you're still unable to connect after following these steps, or if you're not sure who your primary account owner is and can't access the User Permissions page, you may need to contact Amazon Seller Support for help identifying your account owner.

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