Detect Ad Groups with Falling CTR or Conversion Rate
Catch performance decay in ad groups before it becomes a ROAS problem.
Ad group performance rarely collapses overnight — it decays gradually over days or weeks. By the time most marketers notice it in a monthly review, thousands in wasted spend have accumulated. PayHelm's daily ad group monitor tracks CTR and conversion rate trends for every active ad group, using a rolling 7-day average as the baseline, and flags those showing 15%+ decline across 3+ consecutive days. Each alert includes a root cause hypothesis and recommended action.
No credit card required · 14-day free trial
30 min
Time saved per run
183 hrs
Annual hours saved
$6,159
Annual cost savings
Why automate this?
This task runs automatically every daily — no dashboards to check, no manual analysis to run.
Early decay detection
Catch 3-day downward trends before they become 3-week problems costing thousands more.
Root cause hypotheses
Agent suggests likely causes — ad fatigue, seasonal shift, Quality Score drop, or new competition.
Separate CTR vs. CVR decay
Distinguishes between clicks declining (traffic quality / ad copy) vs. conversions declining (landing page / offer).
Specific next actions
Each flagged ad group comes with 2–3 specific actions to investigate or test.
How the agent runs this task
Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.
search_google_adsPull ad group CTR, conversion rate, and impression data
get_ads_performanceCalculate rolling averages and trend signals
get_google_ads_accountsAccess ad group structure and ad creative details
export_to_emailDeliver flagged ad groups with trend charts and hypotheses
Example output
Here's what a real run of this task might produce — delivered to your inbox every daily.
Ad Group Performance Decay — April 8, 2026 4 ad groups flagged (3+ day decline) High Priority: 1. 'Brand Exact Match' — CTR down 28% (5 days) Hypothesis: New SERP feature pushing organic results above ads Action: Review auction insights for new competitors 2. 'Shopping — Widgets' — CVR down 22% (4 days) Hypothesis: Landing page A/B test may be hurting mobile CVR Action: Check mobile vs. desktop CVR split
Set it up in minutes
No code. No configuration files. Just a conversation with the agent.
Chat: 'Which ad groups have had declining CTR or conversion rate over the past week?'
Review flagged ad groups and confirm your decline threshold (default: -15% over 3 days)
Save as task → Daily at 8:00 AM
Investigate top-flagged ad groups each morning with the root cause context provided
Start automating your ecommerce store today
14-day free trial. No credit card required.