Barracuda Baits
Success Story
Learn how Barracuda Baits LLC uses PayHelm's reporting to simplify multi-area financial tracking — from discounts and shipping costs to tax season prep — while running digital advertising across Facebook, Instagram, and TikTok.
"One of the aspects I like about PayHelm is the reports. When you have multiple areas, you need to get numbers from like discounts, shipping costs etc.. PayHelm has that option for ease at tax season."
The Challenge
As a growing fishing and outdoor recreation brand selling across multiple channels, Barracuda Baits faced key financial tracking challenges:
- Multi-Area Reporting: Tracking numbers across multiple business areas, including discounts, shipping costs, and product categories
- Tax Season Complexity: Pulling together accurate financial data across areas for tax preparation
- Multi-Platform Advertising: Managing digital advertising across Facebook, Instagram, and TikTok while understanding ROI
- Scaling Operations: Growing a brand presence across social media and e-commerce simultaneously
The PayHelm Solution
PayHelm delivers the detailed reporting Barracuda Baits needs to stay on top of their finances and grow their brand:
- Detailed Financial Reports: Breakdowns of discounts, shipping costs, and more across multiple business areas
- Tax-Ready Data: Easy access to organized financial data that simplifies tax season preparation
- Multi-Channel Insights: Visibility into performance across their BigCommerce store and social media channels
- Advertising Performance: Tracking digital advertising impact from Facebook, Instagram, and TikTok campaigns
Key Results
See how PayHelm helps Barracuda Baits streamline multi-area reporting and simplify tax season — all while scaling their digital advertising presence.
Multi-Area Reports
Detailed breakdowns of discounts, shipping costs, and financials across all business areas
Tax Season Ease
Organized financial data ready for tax preparation without manual number-crunching
Digital Advertising
Insights across Facebook, Instagram, and TikTok advertising channels to drive growth
"One of the aspects I like about PayHelm is the reports. When you have multiple areas, you need to get numbers from like discounts, shipping costs etc.. PayHelm has that option for ease at tax season."