Flag Campaigns with Spend Spikes or Pacing Issues
Catch budget anomalies the same day they start — not when your monthly statement arrives.
A campaign spending 3x its normal daily rate is either a huge opportunity or a targeting malfunction — and you need to know which within hours, not days. PayHelm's daily pacing monitor checks every campaign's current spend against its historical daily average and its set daily budget, flags anomalies above your threshold, and provides context (e.g., impression share change, CPC spike, new competitor activity) to help you diagnose the cause quickly.
No credit card required · 14-day free trial
30 min
Time saved per run
183 hrs
Annual hours saved
$6,159
Annual cost savings
Why automate this?
This task runs automatically every daily — no dashboards to check, no manual analysis to run.
Same-day anomaly detection
Spend spikes detected by mid-morning so you can act before the full daily budget is consumed.
Prevent over-billing
Campaigns accidentally set to unlimited budget or wrong match type caught before they burn significant spend.
Contextual diagnosis
The agent explains why the spike may be happening — CPC increase, impression share gain, or seasonality.
Underspend alerts too
Campaigns burning less than 70% of their budget are flagged — potential lost revenue opportunity.
How the agent runs this task
Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.
search_google_adsPull intraday spend, impressions, and CPC data per campaign
get_ads_performanceCompare current pacing against historical averages
get_google_ads_accountsAccess all accounts and campaign budget settings
export_to_emailSend pacing alert digest with anomaly context
Example output
Here's what a real run of this task might produce — delivered to your inbox every daily.
Pacing Alert — April 8, 2026 (9:00 AM check) ⚠️ Overspending (2): - 'Non-Brand — Competitor' — 210% of daily pace ($84 spent by 9am of $120 daily budget) Context: Avg CPC up 38% — possible competitor bid war - 'Shopping — All Products' — 185% pace Context: Impression share +12% overnight 📉 Underspending (1): - 'Remarketing — Cart' — 34% pace Context: Audience size dropped — check pixel
Set it up in minutes
No code. No configuration files. Just a conversation with the agent.
Chat: 'Which of my Google Ads campaigns are pacing unusually today?'
Set your anomaly thresholds (e.g., flag >150% or <60% of expected pace)
Save as task → Daily at 9:00 AM and 2:00 PM
Act on alerts immediately — a 1-hour response window prevents most budget emergencies
Start automating your ecommerce store today
14-day free trial. No credit card required.