daily
Automated Task #3
Google Ads Automation

Identify High-Spend Search Terms to Add as Negatives

Block irrelevant search terms from burning your budget before they repeat tomorrow.

Wasted search term spend is the most preventable cost in Google Ads — yet most advertisers only review search terms monthly. PayHelm's daily negative keyword mining task analyzes every query that triggered your ads yesterday, uses AI to classify commercial intent, identifies terms with significant spend and zero conversions, and recommends (or automatically applies) new negative keywords at the right campaign or ad group level. Across 30 days this typically saves 15–25% of total search spend.

No credit card required · 14-day free trial

30 min

Time saved per run

183 hrs

Annual hours saved

$6,159

Annual cost savings

Why automate this?

This task runs automatically every daily — no dashboards to check, no manual analysis to run.

Compounding savings

Every negative keyword added prevents the same waste from recurring every day — savings compound over time.

Intent classification

AI distinguishes between informational, navigational, and transactional intent so you only block truly irrelevant terms.

Granular placement

Negatives applied at the right level (campaign, ad group, or account) to maximize impact without over-blocking.

Monthly savings report

Monthly summary shows cumulative spend recovered through the negative keyword program.

How the agent runs this task

Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.

1
get_google_ads_accounts

Access Google Ads account and campaign structure

2
search_google_ads

Pull yesterday's full search term report with spend and conversions

3
modify_google_ads

Apply approved negatives to campaigns and ad groups

4
export_to_email

Report on new negatives added and estimated spend recovered

Example output

Here's what a real run of this task might produce — delivered to your inbox every daily.

PayHelm Agent Output
Negative Keyword Report — April 8, 2026

412 search terms analyzed | 28 negatives recommended

High-confidence negatives (auto-added):
- 'payhelm free trial reddit' — $14.20, 0 conv
- 'ecommerce analytics open source' — $11.80, 0 conv
- 'shopify tutorial youtube' — $9.40, 0 conv

Review before adding:
- 'best ecommerce tools' — $8.10, 0 conv (borderline)

Est. daily spend saved: $44.20
Est. monthly savings: $1,326

Set it up in minutes

No code. No configuration files. Just a conversation with the agent.

1

Chat: 'Mine my Google Ads search terms from yesterday for negative keyword opportunities'

2

Review and approve the recommended negatives

3

Save as task → Daily at 6:30 AM with auto-apply for high-confidence terms

4

Review borderline terms each morning in under 5 minutes

Start automating your ecommerce store today

14-day free trial. No credit card required.

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