5 Ways to Screw Up Your Ecommerce Business

Ecommerce has come a long way from the early days. Online sales now account for more than 75% of all retail growth worldwide. So how hard can it be to cut yourself a profitable slice? That depends on you. Here are the top 5 pitfalls you'll need to avoid.

1. Choosing the Wrong Platform(s)

Where you choose to start your ecommerce business may well determine its success or failure right from the get-go. Do your due diligence to determine the right launching pad for your enterprise.

2. Choosing the Wrong Product(s)

A product must be:

• In demand, but not a flash in the pan
• Not overly niche with too-limited market
• Consistently available
• Affordable with room for profit

3. Being User-Unfriendly

• Lumping all products into default categories
• Not branding your store properly
• Failing to optimize for mobile
• Poor listing quality

4. Not Being Customer-Centric

• Unappealing terms of service
• Poor customer relations management
• Sloppy packing and slow shipping
• Ignoring customer feedback

5. Ignoring Your Numbers

This is the biggest pitfall of all. Numbers measure the health of your business. If you do not know your numbers, you cannot measure your business. If you cannot measure your business, then you cannot manage it.

This is where PayHelm can help — monitor global sales performance, filter and chart buyers by location, and analyze sales across multiple channels and platforms.