Learn about PayHelm through informational content designed to help your business, from analytics and reporting best practices to e-commerce and multichannel strategy.
25 articles found
AI shopping agents are transforming ecommerce faster than most retailers realize. By 2026, these autonomous digital assistants will handle purchasing decisions for millions of consumers. Learn how to prepare your ecommerce analytics for AI discoverability across Shopify, BigCommerce, WooCommerce, and Amazon.
Modern ecommerce attribution has evolved far beyond simple first-click or last-click models. Today's smart brands leverage artificial intelligence to decode complex customer journeys that span multiple touchpoints, devices, and platforms. Discover how AI transforms attribution tracking across Amazon, Shopify, and WooCommerce.
The ecommerce landscape is experiencing a seismic shift. By 2026, artificial intelligence will fundamentally transform how businesses measure, understand, and optimize their performance. Discover how AI-powered analytics predict what will happen tomorrow and automatically optimize for it.
Running an ecommerce store without proper analytics is like driving blindfolded. Yet most store owners unknowingly make critical analytics mistakes that cost them thousands in lost revenue every month. Whether you're using Shopify analytics, BigCommerce analytics, WooCommerce analytics, or Amazon analytics, these fundamental errors can silently sabotage your growth.
Poor ecommerce reporting isn't just an inconvenience: it's a silent revenue killer. Every day your business operates with incomplete, delayed, or fragmented data, you're hemorrhaging potential sales and competitive advantage. The difference between thriving ecommerce businesses and struggling ones often comes down to their ability to extract actionable insights from their data and act on them quickly.
Multi-channel ecommerce businesses face a critical decision when structuring their analytics infrastructure: real-time reporting or traditional dashboards. The choice directly impacts operational efficiency, decision-making speed, and ultimately revenue performance.
The transformation happening across ecommerce analytics represents a fundamental shift in how merchants understand and optimize their operations. Discover the compelling data behind AI adoption.
Every month, thousands of ecommerce businesses unknowingly throw money down the drain because their attribution models are broken. Learn how to fix your attribution and stop wasting ad spend.
Hitting $1M in revenue is huge, but scaling past it requires a completely different approach to data. Real-time ecommerce reporting is the difference between businesses that plateau and those that rocket past $50M.
Choosing the right ecommerce platform isn't just about design flexibility or payment processing—it's about getting the analytics that actually help you grow your business. Compare Shopify, BigCommerce, and WooCommerce analytics capabilities.
Ecommerce analytics drive business decisions that determine success or failure in the digital marketplace. Yet countless businesses sabotage their growth potential through preventable mistakes that distort data accuracy and undermine strategic decision-making.
Managing multiple ecommerce dashboards isn't just exhausting—it's damaging your business. Discover how automated data consolidation creates a single source of truth for all your analytics.
The headline statistic circulating in marketing circles contains a critical misinterpretation. Consumer research reveals the opposite reality: shoppers maintain significantly higher trust levels for human influencers compared to AI-powered alternatives.
Complete guide to Meta (Facebook) Ads tracking with PayHelm. Learn URL parameters, Meta Ads Manager setup, and recommended UTM tags for social media campaigns.
Master URL parameters and UTM tracking for Google Ads to get precise attribution data in PayHelm. Learn the recommended tags and step-by-step setup process.
Announcing PayHelm's game-changing partnership with WooCommerce. Discover how this collaboration brings powerful analytics directly to WordPress-based ecommerce stores.
Explore the groundbreaking integration between OpenAI and PayHelm. Learn how AI-powered analytics can transform your business with automated insights and intelligent reporting.
Discover how PayHelm Pixel revolutionizes Google Ads attribution tracking with enhanced data capture, first-party data enrichment, and precise customer journey mapping.
Learn how to connect your Walmart marketplace store to PayHelm for enhanced multi-channel insights, centralized data management, and comprehensive sales analytics.
Master Amazon marketplace analytics with PayHelm's comprehensive integration. Learn performance tracking, multi-channel comparison, and competitive analysis strategies.
Discover PayHelm's powerful new features: Custom Multi-Column Pivot Reports and Advanced Calculations. Transform your data analysis with enhanced capabilities and insights.
Master PayHelm's custom columns feature to create unique metrics, incorporate custom calculations, and build tailored reports that align with your business objectives.
Explore February's significant platform updates designed to streamline your e-commerce operations with enhanced integrations, customer segmentation, and reporting features.
Discover December 2023's comprehensive product update featuring advanced analytics capabilities, enhanced integrations, and powerful ecommerce strategy tools.
Explore November 2023's powerful updates focusing on enhanced ecommerce performance analytics, improved customer insights, and advanced reporting features.