Product Updates

Nov 2023 Updates: Elevating Ecommerce Analytics and Performance Tracking

Explore November 2023's powerful updates focusing on enhanced ecommerce performance analytics, improved customer insights, and advanced reporting features.

November 2023

7 min read

Product Update

Performance Tracking

E-commerce Analytics

Customer Insights

As we step into the new year, our commitment to enhancing ecommerce performance analytics remains steadfast. January's releases bring a suite of powerful features for comprehensive performance tracking, improved customer insights, and advanced reporting capabilities that help you understand and optimize every touchpoint in your customer's journey.

What's New

This update brings significant improvements to your analytics capabilities, designed to help you make better data-driven decisions for your ecommerce business.

Key Features

Enhanced data visualization with customizable dashboards
Improved performance metrics and KPI tracking
Advanced filtering and segmentation options
Real-time data synchronization across all integrations

How to Get Started

These new features are automatically available to all PayHelm users. Simply log into your dashboard to start exploring the enhanced capabilities.

Latest News

Integrations

Connect Any App to PayHelm: Send Data via Zapier Webhooks

PayHelm now accepts data from over 7,000 apps through Zapier webhooks. No custom code, no dev sprint — just an API key and a webhook. Here's exactly how to set it up.

Integrations

Stop Guessing, Start Ranking: Google Ads Keyword Planner Inside Your AI Chat & MCP Workflows

Keyword research has always been tedious — tab-switching, copy-pasting, second-guessing. PayHelm brings Google Ads Keyword Planner directly into your AI Chat and MCP flows so you can research, plan, and act in a single conversation.

Attribution & Tracking

How to Audit Any Client's GTM Setup in 60 Seconds (And What to Fix First)

Broken pixels, missing funnel events, and hardcoded tracking scripts cost ecommerce brands thousands in wasted ad spend every month. PayHelm's free GTM Audit Tool lets agencies surface every tracking gap — and walk into every client meeting with a concrete fix list.

Automate with PayHelm AI

Let an AI agent handle these tasks for you — automatically, on a schedule.

Operations & Reporting

Generate Executive Performance Summary Across Channels

A board-ready performance summary across every channel, written by AI — every week.

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Listings & Product

Find Low-Converting Product Pages and Recommend Fixes

Identify the product pages leaking revenue and get specific fixes for each.

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Customer & Retention

Detect Churn-Risk Customers for Winback Targeting

Reach at-risk customers before they leave — not after they already have.

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Ready to Transform Your Analytics?

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