Making Social Media Pay Off for Your Business on Shopify
You’ve probably heard that your business on Shopify should have a social media presence. But what you may not realize is just how important that presence really is to your business’ success. Here are some key statistics:
of all Americans use social media*
year, the number of worldwide social media users reached 3.196 billion — up 13%
of all businesses report increased market exposure thanks to social media**
of consumers are more likely to purchase from social media referrals**
Let’s face it: Your customers are social. Millions of people use social media every day to share their passions with the world and connect with what they love. Here are seven strategies for making your business on Shopify part of the conversation and turning followers into buyers.
1. Be authentic. Consider your target audience and how
you can connect with it; then stay true to yourself as a seller and a person to
build trust and credibility.
2. Consider your options. Think about the purpose(s) for which
people use the various social media platforms. Take some time to explore each
of those channels before deciding where to start. In general, people use:
for keeping in touch
for telling stories through photos
for sharing interests
for breaking news
3. Create separate accounts for your
business on Facebook, Twitter, Pinterest, Instagram, and YouTube. You don’t have to start using all of them
at once — in fact, you shouldn’t — but you want to stake a claim on your
brand identity before somebody else snaps up your desired username.
Start small. For example, create a Facebook business page. Focus on one
channel and on activities that are likely to give you the best return on your
time invested. What you’re building isn’t just a brand presence, but a
reputation, so it pays to learn to walk before you try to run. Read more than
you post, too, so you develop an ear (or an eye) for how people communicate via
5. Listen and engage. Contribute to the conversation by posting fresh, interesting content on a regular basis. For example, if you sell jewelry on Shopify, you might write about the latest trends in jewelry styles.
But don’t oversaturate your feed, and don’t spam followers with product posts. Follow the 3:1 rule: 3 content posts for every shared Shopfy product or other product post. Be sure to also take time to listen to what people may be saying about your business on social media, and respond promptly to any comments or questions.
Remember to keep
it professional! This is business, so don’t be controversial. Limit expressions
of your personal beliefs and opinions, such as political posts, to your
6. Cross-promote. Once you’ve established your business’
presence on multiple social media platforms, post your YouTube videos on your
Facebook business page, or share a link to your Pinterest boards on Twitter.
7. Don’t expect instant results. It takes time to build a presence on any
social media channel. As long as you consistently and regularly post
interesting content, your follower count will continue to grow. Your followers
will share your posts with their followers, and your customer base will expand
There are specific
best practices for each social media platform, and we’ll address those in
future posts. But for now, this is what you need to know. So don’t be a
wallflower or a shrinking violet. Even if you’re the world’s biggest curmudgeon
in your personal life, get out there and make it your business to be social!
*Statista.com **SmartInsights.com’s Global Social Media Research Summary