Smile, You've Got Big Data: Why You Need Business Intelligence

When it comes to ecommerce, retail savvy is no longer enough. You also need business intelligence (BI for short). Basically, BI takes all of the raw data generated by your ecommerce enterprise, analyzes and digests it, then spits out the information you need to make better, more informed decisions.

The ROI of Business Intelligence

According to a study by Nucleus Research, for every $1 a company spends on BI, it makes $10.66. That's an ROI of more than 1000%! Furthermore, companies that make extensive use of customer data analytics see 126% profit improvement compared to companies that don't use BI.

What BI Can Do For You

• Better understand your customers and the market
• Highlight trends and spot potential problems before they turn into pitfalls
• Lead to higher sales and more satisfied repeat customers

Key Analytics Features

Dashboard

A dashboard serves as Information Central, displaying and managing essential metrics such as key performance indicators (KPIs) and other relevant data points.

Ad Hoc Reporting

Create dynamic, real-time data reports on an as-needed basis to answer specific business questions.

Cohort Analysis

Break down your customer base into groups with similar characteristics to understand trends and patterns over time.

Churn Prediction

BI software can help you predict churn and even suggest ways to combat it. Typically, 3%-5% is considered a "good" churn rate.

PayHelm is here to handle your business needs with its user friendly reports. Your marketing team, accounting team and leadership team will all love being on the same page.