Product Updates

February Updates: Enhancing Your E-commerce Capabilities

Explore February's significant platform updates designed to streamline your e-commerce operations with enhanced integrations, customer segmentation, and reporting features.

February 2024

6 min read

Product Update

E-commerce

Integrations

Customer Segmentation

February Updates: Enhancing Your E-commerce Capabilities

As we move into February, we're thrilled to announce a series of significant updates to our eCommerce platform. These enhancements are designed to streamline operations and boost performance across all aspects of your online business. From improved customer segmentation to enhanced reporting capabilities, these updates represent our commitment to providing cutting-edge analytics solutions.

What's New

This update brings significant improvements to your analytics capabilities, designed to help you make better data-driven decisions for your ecommerce business.

Key Features

Enhanced data visualization with customizable dashboards
Improved performance metrics and KPI tracking
Advanced filtering and segmentation options
Real-time data synchronization across all integrations

How to Get Started

These new features are automatically available to all PayHelm users. Simply log into your dashboard to start exploring the enhanced capabilities.

Latest News

Integrations

Connect Any App to PayHelm: Send Data via Zapier Webhooks

PayHelm now accepts data from over 7,000 apps through Zapier webhooks. No custom code, no dev sprint — just an API key and a webhook. Here's exactly how to set it up.

Integrations

Stop Guessing, Start Ranking: Google Ads Keyword Planner Inside Your AI Chat & MCP Workflows

Keyword research has always been tedious — tab-switching, copy-pasting, second-guessing. PayHelm brings Google Ads Keyword Planner directly into your AI Chat and MCP flows so you can research, plan, and act in a single conversation.

Attribution & Tracking

How to Audit Any Client's GTM Setup in 60 Seconds (And What to Fix First)

Broken pixels, missing funnel events, and hardcoded tracking scripts cost ecommerce brands thousands in wasted ad spend every month. PayHelm's free GTM Audit Tool lets agencies surface every tracking gap — and walk into every client meeting with a concrete fix list.

Automate with PayHelm AI

Let an AI agent handle these tasks for you — automatically, on a schedule.

Google Ads Automation

Analyze Google Ads for Underperforming Keywords

Surface the exact keywords draining your budget every morning — before another dollar is wasted.

Try this agent

Listings & Product

Spot Duplicate or Cannibalizing Product Pages

Find where your products are competing against themselves for traffic and conversions.

Try this agent

Customer & Retention

Segment Customers by Margin, Not Just Revenue

Find out which customers are actually profitable — the answer may surprise you.

Try this agent

Ready to Transform Your Analytics?

Get comprehensive integration with Google Analytics, Shopify, and 50+ other applications. Start tracking your full customer journey across multiple marketing channels.