Keyword research has always been tedious — tab-switching, copy-pasting, second-guessing. PayHelm brings Google Ads Keyword Planner directly into your AI Chat and MCP flows so you can research, plan, and act in a single conversation.
Every ecommerce growth team knows the drill. You want to write a product description, run a Google Ads campaign, or plan a seasonal push — so you open Keyword Planner in a separate tab, hunt for terms, copy them into a spreadsheet, paste a few into your copywriting tool, lose context halfway through, and start over. By the time you have your list the opportunity has moved.
Keyword research isn't hard. The overhead around it is.
"I spend more time switching tools than using the data."
Traditional keyword research lives in its own silo. Getting that data into a campaign plan or a content brief means manual copy-paste across at least three different surfaces.
"Our AI chat tools don't know what keywords actually convert."
Generic AI assistants can suggest keywords from training data, but they don't have access to live search volume, competition scores, or bid estimates tied to your actual business.
"MCP agents are powerful but blind to search intent."
Model Context Protocol flows can automate a lot, but without real keyword signals they optimise for the wrong things — high-traffic terms with brutal competition, or niche terms with no audience.
"Reporting and research are disconnected."
You see conversion data in PayHelm but have to go somewhere else entirely to understand the search landscape behind those numbers.
Open AI Chat in PayHelm and ask in plain English:
"What are the highest-volume, lowest-competition keywords for a Shopify store selling sustainable activewear?"
The keyword_planner_google_ads tool fires automatically, pulls live data from Google Ads Keyword Planner, and surfaces keyword ideas, monthly search volumes, competition levels, and suggested bid ranges — all inside the same chat thread.
You can immediately follow up:
"Draft me three product descriptions optimised for the top two keywords."
No tab switching. No copy-paste. The AI already has the keyword context.
For teams running automated workflows through MCP-connected agents, keyword data is now a first-class signal. Your agents can:
This is the difference between an agent that suggests things and one that actually knows what will work in search.
Ask AI Chat to pull keywords for a competitor domain. Get volume and competition data. Ask the AI to identify gaps — high-volume terms the competitor ranks for where you don't have content yet.
Before launching a Google Ads campaign, run an MCP flow: pull keyword estimates, check average CPC against your target ROAS, and automatically flag any terms where projected spend exceeds your threshold.
Trigger a flow that takes your product catalogue, fetches keyword ideas for each category, and drafts optimised titles and meta descriptions — ready for review, not a blank page.
Ask AI Chat: "What keyword trends should we plan content for in Q4?" Get volume projections and bid estimates so you can prioritise editorial and ad spend before the rush.
keyword_planner_google_ads tool is automatically available.Keyword Planner is the first of several search-intelligence integrations coming to PayHelm's AI and MCP layers. The goal is simple: stop making your team leave the platform to get the context they need to make decisions. Research, attribution, content, and campaigns should all talk to each other — and increasingly they will.
If you're already using AI Chat or running MCP agents on PayHelm, this one is a no-brainer to enable. If you haven't started yet, this is a good reason to.
This integration brings your marketplace data directly into PayHelm, providing you with comprehensive insights across all your sales channels.
Once connected, you'll have access to comprehensive metrics including sales performance, inventory levels, customer behavior, and cross-channel attribution data.
Connect these platforms with PayHelm to get unified analytics and insights
Integrate Shopify with PayHelm to deliver real-time customer insights, sales analysis, and store performance data for better business decisions and ROI
Analyze your search paid advertising performance
Connect your store data with your Klaviyo email campaigns
Continue building your tracking and attribution knowledge
Let an AI agent handle these tasks for you — automatically, on a schedule.
Find where your products are competing against themselves for traffic and conversions.
Find out which customers are actually profitable — the answer may surprise you.
Let AI reallocate your daily budget to the campaigns converting right now — not last week.
