Why It Pays to Get Pushy With Your Marketing (And How)

When it comes to customer engagement and building your brand, it literally pays to be pushy. That's because whether you're nurturing leads, wooing previous customers, or reaching out to your most loyal fans, the most effective way to build connection is through communication.

Not too long ago, that meant email. But right now, the newest and best marketing channel through which to communicate is via push notifications: short, targeted messages that pop up on the screen of a customer's mobile device or PC monitor.

The Power of Push Notifications

For ecommerce stores, push notifications can be a golden ticket for customer retention. It's a terrific way to reach — and re-engage — first-time visitors to your store who have not yet converted or come back.

The average smartphone user looks at their screen 221 times a day. That's literally every 2 minutes of an 8-hour day. So sooner or later (probably sooner), they're going to see your message.

Drip Marketing Excellence

According to software firm Market2Lead, companies who use drip marketing slash the time it takes to make a deal by 23%. Push notifications can be automated several different ways:

• Set up drip messages
• Send notifications after a certain web page is visited
• Set triggers that generate notifications (new subscriber, abandoned cart, etc.)

Key Benefits

• Communication and engagement
• Audience segmentation
• Personalization
• Promotions and analytics
• Custom Call to Action buttons

Get pushy, and put push notifications to work in your ecommerce business!