Why You Need to Think Like a Buyer

Remember the old saying that to catch a thief, you must think like a thief? The same approach works for snaring Shopify shoppers. The more you understand how your buyers think, the easier it will be to sell them your items — and the better you will become at doing so.

Buy, Buy, Baby

Start by buying a few things on your store. Any items will do, but you can score a double whammy if you buy something from a competitor: In addition to analyzing your reactions to the transaction, you'll find out what kind of buying experience your competition gives.

Keywords Are Key

For starters, what made you click on a particular listing? It probably was the title, which came up in search results based on what you typed into the search field — i.e., your keywords. What keywords would a buyer use to find your item? Those words should be in your title.

1 Picture = 1,000 Words

Another reason you clicked on a certain listing may have been its gallery picture. What kinds of photos were in the listings from which you purchased? Do they spark any ideas you could apply to photographing your own items?

Avoiding SNADs

Does your description answer all of the questions a potential buyer might ask? When it comes to describing an item, thinking like a buyer means addressing that item's benefits as well as its features.

Customer Service is Crucial

Just like Mother always told you, it's easier to catch flies with honey than with vinegar. Keep your terms of sale simple and positive. Allowing returns boosts buyer confidence.

The Unboxing Experience

Finally, when your store's purchases arrived, how were they packaged? A well-packed and attractively presented item invariably makes a better impression than that same item tossed any which way into a used pizza box.