Why Your Ecommerce Store Desperately Needs a Backup Strategy

It's not a question of if you're going to lose ecommerce store data. It's a question of when — and how much!

The 2020 Ecommerce Data Protection Report says one of four online stores have permanently lost vital business data. Think images, product listings, customer information, inventory counts and much more.

The Three Primary Causes of Data Loss

1. Human error
2. Software glitches
3. Malicious attacks

Ecommerce businesses are the target of nearly 1/3 of all cyber attacks. In 2019 alone, 10% of small enterprises hit by cyber-attacks were forced out of business.

The Impact of Lost Data

• Immediate sales decline
• First-time shoppers may never come back
• Repeat customers may find somewhere else to buy
• Damaged SEO ranking
• Decimated productivity

What You Need in a Backup Strategy

• Updated as often as your website changes
• Stored somewhere other than on your server/website
• Easy to access and restore when you need it most

Shared Responsibility

Your ecommerce service provider (e.g., Shopify or BigCommerce) can't restore your individual account. As a merchant, you're responsible for backing up any data you put into your store.

While PayHelm enables you to build the future of your business, a good backup strategy empowers you to preserve its past and protect its present.