Label Peelers
Success Story
Learn how Label Peelers' CFO uses PayHelm to run complete sales and profitability analysis — from channel breakdowns and product-cost margins to state-by-state performance — without ever reading a manual.
"I use PayHelm for sales and profitability analysis. I could not do my job without it."
The Challenge
As CFO of one of the country's leading online homebrewing and winemaking stores, making sound financial decisions required pulling together data from many different angles — all in real time:
- Multi-Channel Complexity: Sales flowing through multiple channels made it hard to see where the business was actually performing
- Profitability Blind Spots: Tracking true profit required combining revenue with product costs, margins, and category-level breakdowns — data that was scattered
- Period Comparison Gaps: Comparing different sales periods — month over month, year over year, custom ranges — demanded hours of manual spreadsheet work
- Geographic Blind Spots: Understanding which states were driving sales — and how to allocate advertising spend accordingly — was difficult without a clear geographic view
The PayHelm Solution
PayHelm gave Label Peelers' CFO a single platform to see everything — channels, margins, categories, geographies — without a single tutorial:
- Sales Channel Breakdown: A clear view of revenue and performance across every sales channel in one place
- Profitability Analysis: Profit margins, product costs, brands and categories broken down with granular detail — exactly what a CFO needs
- Flexible Period Comparison: Compare any two time periods with full flexibility — no spreadsheets, no manual work
- State-by-State Performance: Geographic reporting that shows exactly where customers are buying — enabling smarter advertising spend allocation
Key Results
PayHelm gives Label Peelers' finance team everything they need to run a profitable ecommerce operation — with zero ramp-up time.
CFO-Level Profitability
Complete breakdown of margins, product costs, brands and categories — the full picture a CFO needs to make decisions
State-by-State Insights
Geographic performance data across all 50 states, driving smarter allocation of advertising budgets
Zero Learning Curve
No tutorials, no onboarding sessions — just an intuitive platform the CFO picked up on day one and uses daily
"How the platform breaks down sales channels, profit margins, product costs, brands and categories — as well as how it allows for a lot of flexibility with comparing different sales periods — gives me a great overview of how our business is performing. It allows me to analyze individual categories in granular detail. I also like that it gives me an overview of state-by-state performance, which helps me understand how to configure advertising spend. It's a very intuitive app to use. I never did any tutorials. I just started using it and learned on the fly."
What the CFO Relies On Daily
The specific PayHelm capabilities that power Label Peelers' financial decision-making
Sales Channel Breakdown
Revenue and performance split by every sales channel — no more piecing it together manually
Profit Margin & Product Costs
True profitability visibility that accounts for product costs, not just top-line revenue
Brands & Categories
Drill into performance by brand and product category to see exactly what's moving and what's not
Flexible Period Comparison
Compare any two time periods — week over week, month over month, or any custom range — instantly
State-by-State Performance
Geographic sales data that informs where to focus advertising budgets across the country
Intuitive by Design
No tutorials, no training sessions — the platform is clean enough that new users are productive from day one