How the world's most forward-thinking electric motorcycle brand went from fragmented multi-channel data and reporting blind spots to a single live intelligence layer — built around how they already operate.
"Consolidated omnichannel reporting had been a consistent pain point for us, but not since we added PayHelm to the mix."
The brand redefining what a motorcycle can be
LiveWire has created a next-gen motorcycle experience by combining the simplicity of electric powertrains with the soulful connection that comes from riding an analog machine. Innovative design meets electric performance with LiveWire's S4 Honcho mini-motos and full-sized motorcycles like the S2 Alpinista, S2 Del Mar, S2 Mulholland and LiveWire ONE.
Operating a direct-to-consumer ecommerce model across multiple product lines — from apparel and accessories to full motorcycle channel orders — LiveWire manages a level of operational complexity that most OEMs never encounter.
Seeing Across the Landscape
LiveWire wasn't short on ambition. They were short on visibility — a problem that compounded with every new channel and product launch.
Two platforms, two data models
LiveWire operates across two completely separate commerce platforms — BigCommerce for parts, accessories, and apparel, and Ekho Dealer for motorcycle channel orders — each with its own structure, events, and reporting logic.
No unified view of the business
Finance and digital teams had no single place to see revenue, order trends, and channel performance together.
Expanding catalog strains the pipeline
As the product lineup grows — new models, new colors, new configurations — the analytics pipeline needs to handle each new SKU automatically, without someone manually updating a catalog or rebuilding a report each time.
No order lifecycle visibility
Order fulfillment events — shipped, fulfilled, delivered — lived outside the analytics layer entirely. The team had no way to track what was moving through the pipeline after an order was placed.
"You guys have been tremendous partners, rolling with the punches here."
Built to fit their reality
No ripping out existing systems. No forcing every channel through the same pipe. The right connection method for each platform, unified into one view.
Native BigCommerce integration
LiveWire's BigCommerce store connects directly to PayHelm — orders, products, and customer data flow in natively and in real time, with no middleware required.
Zapier bridge for the Ekho Dealer channel
Ekho Dealer channel order events are piped into PayHelm via a production-hardened Zapier automation — giving LiveWire a single analytics layer across both platforms without requiring a direct API build.
Fulfillment status tracking
Order lifecycle events — placed, fulfilled, shipped, delivered — are now tracked in PayHelm as they happen, giving the team a live view of what's moving and what's waiting.
Dynamic SKU & model handling
New motorcycle models, color variants, and updated editions flow through the integration automatically. No manual catalog configuration required when LiveWire launches something new.
How the data flows
Each channel connects to PayHelm the right way — BigCommerce natively, Ekho Dealer via Zapier — all arriving in a single unified analytics layer.
The road to live
From two disconnected platforms to rock-solid production data in a single view.
Mapped LiveWire's two-channel commerce setup — BigCommerce for direct retail and Ekho Dealer for channel orders — and designed the right connection method for each.
Activated the native BigCommerce integration and built the Ekho Dealer Zapier flow, then validated both against live production data with failure alerting in place.
Finance and digital teams get a single live dashboard showing both channels. Order data confirmed flowing cleanly and reliably from day one.
Fulfillment status enrichment in progress. New channels and future model launches will slot in without any reconfiguration.
PayHelm capabilities powering LiveWire
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