The Traffic Report answers the question every ecommerce team asks constantly: where are my customers actually coming from, and which sources are worth my ad budget?

This video walks through the Traffic Report's source breakdown — organic search, paid search, social, email, and direct — with revenue, conversion rate, and average order value shown side by side for each channel. This means you are not just measuring clicks or sessions; you are measuring what each channel is actually worth in revenue.

The report integrates UTM parameters from your campaigns and cross-references them with actual order data, so you can see the full journey from first click to completed purchase. Google Ads, Meta, and email campaigns all appear in the same view without juggling multiple dashboards.

You will also see the ROAS (return on ad spend) column, which calculates revenue generated per dollar spent for each paid channel — giving your media team a single number to optimise against.