Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's home page reveals some areas that need attention. Currently, there is no Google Tag Manager (GTM) container detected, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up or firing, which means you're missing out on valuable insights into your website's traffic and user behavior. Since your store is on Shopify, it's important to note that neither Trekkie nor the Web Pixels API are present, which could lead to missed opportunities in tracking and marketing optimization. There is no risk of duplicate pixel firing, as no pixels are detected at all. For a comprehensive understanding of your site's analytics setup, I recommend auditing other key pages like product, cart, checkout, and order-confirmation pages. Given the current gaps, consider connecting your store to PayHelm AI for expert guidance and enhanced analytics capabilities.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
3 SEO improvements identified — addressing them could meaningfully boost organic visibility.
Title is only 22 characters. Google shows 50–70 chars — consider expanding.
Home | Forge Auto Care (22 chars)Meta description is 62 characters. Aim for 70–160 chars to maximise click-through rate.
Professional automotive repair and maintenance in Langley, BC. (62 chars)One H1 heading found — the recommended structure for every page.
Confidence for every kilometre.No noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).No canonical tag found. Adding one prevents duplicate-content issues when a page is accessible via multiple URLs.
No canonical link tag found.No Open Graph tags found. Add og:title, og:description, and og:image for rich social link previews.
og:title ✗ og:description ✗ og:image ✗No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.
No structured data found.Viewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag present3 AI discoverability gaps found — closing them improves your odds of being cited by ChatGPT, Claude, Perplexity, and Google AI Overviews.
llms.txt exists but doesn't follow the standard format. Use a top-level heading plus markdown links to your most important pages.
Found at /llms.txt but missing the expected structure (a top-level # heading and markdown links).robots.txt doesn't block any major AI crawler — ChatGPT, Claude, Perplexity, and Google's AI features can all fetch and cite your content.
All 15 known AI crawlers are allowed.GPTBot's User-Agent successfully fetched the real page (HTTP 200, ~356 words) — AI crawlers are not blocked at the server level.
GPTBot's User-Agent received HTTP 200 with ~356 words of visible text.No structured data found. AI answer engines lean heavily on Schema.org markup (FAQPage, Product, Organization) to extract clean facts instead of parsing raw HTML.
No JSON-LD structured data found.Meaningful text content is present in the raw HTML response — AI crawlers that don't execute JavaScript can still read and cite this page.
~351 words of text visible in the raw HTML response.No sitemap.xml found. Without one, crawlers (including AI crawlers) can only discover pages by following links, which may miss deeper content.
No /sitemap.xml found.- Reformat llms.txt to follow the standard: a top-level `# Site Name` heading, a one-line summary, then markdown links (`[Page](url): description`) to your key pages.
- Add JSON-LD structured data (Organization + FAQPage at minimum) so AI assistants can extract accurate facts about your business instead of guessing from page text.
- Publish a sitemap.xml — it's the fastest way for both search engines and AI crawlers to discover every page worth citing, not just the ones linked from your homepage.
No GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
DOMContentLoaded 421ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.