Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup has some critical gaps that need attention. Currently, there is no Google Tag Manager (GTM) container found on your site, which is essential for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not present, meaning you're missing out on valuable insights into your site's performance. Since your site is not using Shopify, there's no need to worry about Shopify-specific tracking issues like Trekkie or the Web Pixels API. To ensure comprehensive tracking, I recommend auditing other key pages like product pages, the cart, and checkout to verify that all necessary events are firing correctly. Given the current issues, it would be beneficial to connect your store to PayHelm AI for a more in-depth analysis and to help implement the necessary fixes.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
3 SEO improvements identified — addressing them could meaningfully boost organic visibility.
Title is 73 characters. Google may truncate titles over ~70 chars in search results.
Ahmad Bodywork | Male Massage Therapist in Birmingham & West Midlands (73 chars)Meta description is 189 characters. Google may truncate descriptions over ~160 chars.
Professional deep tissue, relaxing body-to-body, and custom tantric energy massage for men in Birmin… (189 chars)One H1 heading found — the recommended structure for every page.
Ahmad Bodywork | Male Massage Therapist in Birmingham & West MidlandsNo noindex directive — the page is eligible to be indexed.
robots: index, followCanonical tag points to a different URL. Verify this is intentional (cross-domain canonical or redirect chain).
https://ahmadbodywork.co.uk/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentThe basics for AI access are in place, but there's no llms.txt yet — an easy, high-leverage addition.
No llms.txt file found. This is a plain-text, markdown-style index of your key pages that AI assistants (ChatGPT, Claude, Perplexity) increasingly check to understand a site quickly.
No /llms.txt found (404 or empty).No robots.txt file at all. AI crawlers are implicitly allowed, but you also have no way to signal crawl preferences (e.g. rate limits) to them.
No robots.txt found — all crawlers implicitly allowed.GPTBot's User-Agent successfully fetched the real page (HTTP 200, ~1050 words) — AI crawlers are not blocked at the server level.
GPTBot's User-Agent received HTTP 200 with ~1050 words of visible text.Structured data (JSON-LD) is present with types AI answer engines commonly extract facts from (e.g. FAQPage, Product, Organization).
Schema.org types found: FAQPage.Meaningful text content is present in the raw HTML response — AI crawlers that don't execute JavaScript can still read and cite this page.
~1039 words of text visible in the raw HTML response.No sitemap.xml found. Without one, crawlers (including AI crawlers) can only discover pages by following links, which may miss deeper content.
No /sitemap.xml found.- Add an /llms.txt file listing your most important pages (pricing, docs, product pages) in markdown format — it gives AI assistants a fast, reliable summary of your site instead of guessing from crawled HTML.
- Publish a sitemap.xml — it's the fastest way for both search engines and AI crawlers to discover every page worth citing, not just the ones linked from your homepage.
No GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
2 error(s) logged.
JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.
No consent API calls observed
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
DOMContentLoaded 991ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.