Website Tracking & Analytics Audit

alnoorpress.com Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://alnoorpress.com/

Read the full audit summary

Your website's tracking infrastructure has some foundational elements in place, but there are areas needing attention. Google Tag Manager (GTM) is correctly installed and Google Analytics 4 (GA4) is firing as expected on your homepage. However, there are warnings due to the absence of a <noscript> fallback and the dataLayer not being initialized before the GTM container, which could affect data accuracy. Additionally, there are no Shopify-native analytics or Trekkie/Web Pixels API detected, which is unusual for Shopify stores and could lead to missing insights. The next step should be to audit product pages, cart, checkout, and order-confirmation pages to ensure comprehensive tracking across your site. Given these issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on resolving these gaps.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-PJWNJ2TZhead

Loaded

Tags(1)

Marketing & analytics tags observed sending data while the page loaded.

Google Analytics 4GA4 Event · G-8765PRQ4FG

1 hit

Triggers(5)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(5)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

gtm.starteventgtm.uniqueEventIdcmdtarget

Network hits(3)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-PJWNJ2TZ

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-8765PRQ4FG

beaconga4-collecthttps://www.google-analytics.com/g/collect?v=2&tid=G-8765PRQ4FG&gtm=45je67d0v9204350790za200zd9204350790&_p=1784111520223&gcd=13l3l3l3l1l1&npa=0&dma=0&are=1&cid

JavaScript errors (8)

Failed to load resource: the server responded with a status of 404 ()

$ is not defined

Failed to load resource: the server responded with a status of 404 ()

Unexpected token '<'

Cannot read properties of null (reading 'closest')

Failed to load resource: the server responded with a status of 404 ()

Overall Tracking Health

90out of 100Grade AExcellent

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly (GTM in 1.26s) — no performance concern.

GTM 1.26sGA4 first hit 2.45sDOM ready 3.50sPage load 3.50s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM container detectedPass

GTM-PJWNJ2TZ

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentWarning

No <noscript> fallback found in the HTML source.

The recommended <noscript> fallback is missing. It's minor, but Google's standard install includes it.

Fix this issue

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMWarning

dataLayer was not clearly initialised before the container snippet.

If the container loads before dataLayer is ready, early values (like ecommerce data) can be lost.

Fix this issue

GA4 firingPass

G-8765PRQ4FG — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

JavaScript errors during loadInfo

8 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performancePass

GTM 1265ms, GA4 first hit 2448ms, DOMContentLoaded 3500ms

Tags loaded quickly (GTM in 1.26s) — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Report ID: 81ccce7988

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

Ask a follow-up question