amestate.ge Tracking & SEO Audit — Grade C
A saved report based on tracking and pages observed during this scan.
The audit of your website's tracking setup shows that the foundational infrastructure is mostly in place, with Google Tag Manager (GTM) and Google Analytics 4 (GA4) successfully firing on the page. However, there are a few areas that need attention. The dataLayer was not clearly initialized before the GTM…
Read the full audit summary
The audit of your website's tracking setup shows that the foundational infrastructure is mostly in place, with Google Tag Manager (GTM) and Google Analytics 4 (GA4) successfully firing on the page. However, there are a few areas that need attention. The dataLayer was not clearly initialized before the GTM container, which could affect data accuracy, and there were no consent API calls observed, which is important for compliance with privacy regulations. Additionally, since your site is not using Shopify, there are no concerns about Trekkie/Web Pixels API or duplicate pixel risks. On this specific page type, no critical events like 'view_item' or 'purchase' were expected to fire, so their absence is not a gap. However, the lack of a clear dataLayer initialization and the absence of consent API calls are areas that should be addressed. For a comprehensive audit, consider reviewing product pages, cart, checkout, and order-confirmation pages next. Given the current issues, it would be beneficial to connect your store to PayHelm AI for a more detailed analysis and guidance.
The audit of your website's tracking setup shows that the foundational infrastructure is mostly in place, with Google Tag Manager (GTM) and Google Analytics 4 (GA4) successfully firing on the page. However, there are a few areas that need attention. The dataLayer was not clearly initialized before the GTM container, which could affect data accuracy, and there were no consent API calls observed, which is important for compliance with privacy regulations. Additionally, since your site is not using Shopify, there are no concerns about Trekkie/Web Pixels API or duplicate pixel risks. On this specific page type, no critical events like 'view_item' or 'purchase' were expected to fire, so their absence is not a gap. However, the lack of a clear dataLayer initialization and the absence of consent API calls are areas that should be addressed. For a comprehensive audit, consider reviewing product pages, cart, checkout, and order-confirmation pages next. Given the current issues, it would be beneficial to connect your store to PayHelm AI for a more detailed analysis and guidance.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.