Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's tracking setup reveals several areas needing attention. Currently, there is no Google Tag Manager (GTM) container found, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not present, meaning no analytics data is being collected on this page. The Shopify-specific tracking tools, such as Trekkie and the Web Pixels API, are also absent, which could impact your ability to track user interactions accurately. No events were fired on this page, which is expected given the page type, but the absence of a GTM container and GA4 setup is a significant gap. There is also a warning regarding the lack of Google Consent Mode, which is important for compliance with data privacy regulations. For a comprehensive understanding of your site's tracking health, it would be beneficial to audit other critical pages like product pages, the cart, checkout, and order-confirmation pages. Given these issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on improving your tracking setup.
No GTM container or gtag.js detected.
No GA4 measurement detected.
1 of 4 key funnel stages look healthy.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
SEO basics are mostly in place with a few opportunities to improve.
Title is 33 characters — within the ideal 30–70 character range.
AM Estate - Недвижимость в Батуми (33 chars)Meta description is 177 characters. Google may truncate descriptions over ~160 chars.
AM Estate — агентство недвижимости в Батуми. Подбор квартир в жилых комплексах у моря, сопровождение… (177 chars)One H1 heading found — the recommended structure for every page.
Недвижимость в Батуми,которой можно доверять.No noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).Canonical tag points to a different URL. Verify this is intentional (cross-domain canonical or redirect chain).
http://amestate.ge/ru/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueDOMContentLoaded 609ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
purchase observed=false, checkout page audited=false
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
Fix this issueFunnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.
Discovery
Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.
Fix this gapNot observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.
Consideration
No ecommerce tracking detected on this page. Add a 'view_item' dataLayer push on your product detail pages.
Fix this gapCart Activity
Not observed during this load — 'add_to_cart' requires user interaction on product pages and cart. Verify by manually testing the action on that page.
Not observed during this load — 'remove_from_cart' requires user interaction on cart page. Verify by manually testing the action on that page.
Not observed on this page. Set up 'view_cart' on your cart page for funnel visibility.
Fix this gapCheckout Funnel
No ecommerce tracking detected on this page. Add a 'begin_checkout' dataLayer push on your checkout entry page.
Fix this gapNot observed during this load — 'add_shipping_info' requires user interaction on checkout shipping step. Verify by manually testing the action on that page.
Not observed during this load — 'add_payment_info' requires user interaction on checkout payment step. Verify by manually testing the action on that page.
No ecommerce tracking detected on this page. Add a 'purchase' dataLayer push on your order confirmation / thank-you page.
Fix this gapPost-Purchase
This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.