Website Tracking & Analytics Audit

amoriotech.in Tracking & SEO Audit — Grade B

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://amoriotech.in/

Read the full audit summary

Your website's tracking infrastructure is mostly in place, but there are a few areas that need attention. Google Tag Manager (GTM) is correctly installed and functioning, and Google Analytics 4 (GA4) is firing as expected on your homepage. However, there are some warnings: the dataLayer wasn't initialized before the GTM container, which can affect data accuracy, and Google Consent Mode is not being utilized, potentially impacting compliance with privacy regulations. Additionally, the tag load performance is slower than ideal, which might affect user experience and data collection speed. Since your site is not using Shopify, there are no concerns about Trekkie or Web Pixels API. The next step would be to audit your product pages, cart, and checkout to ensure all necessary events fire correctly across the entire purchase funnel. Given the warnings identified, I recommend connecting your store to PayHelm AI for a more comprehensive analysis and guidance on optimizing your tracking setup.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-T8ZZ62Z2head

Loaded

Tags(3)

Marketing & analytics tags observed sending data while the page loaded.

Meta PixelPixel

3 hits

Google AdsConversion / Remarketing

4 hits

Google Analytics 4GA4 Event · G-S9D8S1HH2M

1 hit

Triggers(6)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(6)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

gtm.starteventgtm.uniqueEventIdcmdtargetparams

Network hits(11)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=AW-16670304522

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-T8ZZ62Z2

200pixelhttps://connect.facebook.net/en_US/fbevents.js

200adshttps://www.googleadservices.com/ccm/conversion/16670304522/?random=1784897572394&cv=11&fst=1784897572394&fmt=3&bg=ffffff&guid=ON&async=1&en=conversion&gtm=45be

200adshttps://www.googleadservices.com/pagead/conversion/16670304522/?random=1784897572394&cv=11&fst=1784897572394&fmt=7&bg=ffffff&guid=ON&async=1&en=conversion&gtm=4

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/16670304522/?random=1784897572450&cv=11&fst=1784897572450&bg=ffffff&guid=ON&async=1&en=gtag.con

302adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/16670304522/?random=1418295319&cv=11&fst=1784897572394&fmt=8&bg=ffffff&guid=ON&async=1&en=conve

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-S9D8S1HH2M&cx=c&gtm=4e67m0

200pixelhttps://connect.facebook.net/signals/config/1697924264577585?v=2.9.361&r=stable&domain=amoriotech.in&hme=eec000113e1e9f56e9fc6cdeb39d59ad805f76a48c77cf3d5c028dc

beaconga4-collecthttps://www.google-analytics.com/g/collect?v=2&tid=G-S9D8S1HH2M&gtm=45je67m0v9188650038z89193038611za20gzb9193038611zd9193038611&_p=1784897571752&gcd=13l3l3l3l1

200pixelhttps://www.facebook.com/tr/?id=1697924264577585&ev=PageView&dl=https%3A%2F%2Famoriotech.in%2F&rl=&if=false&ts=1784897572917&iw=false&sw=800&sh=600&v=2.9.361&r=

Overall Tracking Health

84out of 100Grade BGood

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance4/10

Tag loading is slower than ideal.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceWarning

Google Tag Manager loaded in 2.9s — a little slow. Keeping it under ~1.5s helps both tracking accuracy and page speed.

GTM 2.94sGA4 first hit 3.94sDOM ready 5.26sPage load 5.57s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsPass

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

enhanced-conversion params on Ads hit

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM container detectedPass

GTM-T8ZZ62Z2

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMWarning

dataLayer was not clearly initialised before the container snippet.

If the container loads before dataLayer is ready, early values (like ecommerce data) can be lost.

Fix this issue

GA4 firingPass

G-S9D8S1HH2M — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performanceWarning

GTM 2942ms, GA4 first hit 3937ms, DOMContentLoaded 5265ms

Google Tag Manager loaded in 2.9s — a little slow. Keeping it under ~1.5s helps both tracking accuracy and page speed.

Fix this issue

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Pass

enhanced-conversion params on Ads hit

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Meta (Facebook) Pixel

Meta Pixel script (fbevents.js) found hardcoded directly in the page HTML.

Fix: Remove the hardcoded snippet and use a GTM 'Facebook Pixel' or 'Custom HTML' tag instead.

Risk: If GTM also fires Meta Pixel, you'll double-count conversions and inflate ROAS. Centralising in GTM also lets you pause, version, and conditionally fire without a code deploy.

Report ID: f51296d34a

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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