Website Tracking & Analytics Audit

app.quotiza.com Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://app.quotiza.com/

Read the full audit summary

Your website's tracking setup is mostly healthy but there are a few areas to address. Google Tag Manager (GTM) and Google Analytics 4 (GA4) are both properly set up and firing as expected on your homepage. However, there's a warning regarding Google Consent Mode, which means that consent API calls are not being observed; this could affect your data collection if you require user consent for tracking. Additionally, Shopify-specific analytics tools like Trekkie and the Web Pixels API are not detected, which is expected since your site is not on Shopify. There are no duplicate pixel risks on this page, and all essential tags are firing correctly. The next step in your audit should be to review product pages, cart interactions, and the checkout process to ensure all relevant events are tracked accurately. If you encounter any issues or need further assistance, consider connecting your store to PayHelm AI for expert guidance.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

30out of 100Grade FPoor

4 SEO improvements identified — addressing them could meaningfully boost organic visibility.

Title tagWarning

Title is only 7 characters. Google shows 50–70 chars — consider expanding.

Quotiza (7 chars)

Meta descriptionWarning

No meta description. While not a direct ranking factor, a good description significantly improves click-through from search results.

No meta description found.

H1 headingWarning

No H1 heading found. Search engines use H1 to understand the page's primary topic — every page should have exactly one.

No H1 tag found.

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

No robots meta tag (defaults to index, follow).

Canonical URLWarning

No canonical tag found. Adding one prevents duplicate-content issues when a page is accessible via multiple URLs.

No canonical link tag found.

Open Graph tagsInfo

No Open Graph tags found. Add og:title, og:description, and og:image for rich social link previews.

og:title ✗ og:description ✗ og:image ✗

Structured data (Schema.org)Info

No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.

No structured data found.

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

GTM-TWWNRPMHhead

Loaded

Tags(2)

Marketing & analytics tags observed sending data while the page loaded.

Google AdsConversion / Remarketing

3 hits

Google Analytics 4GA4 Event · G-4G8E3KM7ZY

1 hit

Triggers(7)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (5)— gtm.js, gtm.dom, gtm.load, etc.

Variables(16)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

gtm.starteventgtm.uniqueEventIdgtm.scrollThresholdgtm.scrollUnitsgtm.scrollDirectiongtm.triggersgtm.historyChangeSourcegtm.oldUrlFragmentgtm.newUrlFragmentgtm.oldHistoryStategtm.newHistoryStategtm.oldUrlgtm.newUrlcmdtarget

Network hits(7)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200noscripthttps://www.googletagmanager.com/ns.html?id=GTM-TWWNRPMH

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-4G8E3KM7ZY

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-TWWNRPMH

204adshttps://stats.g.doubleclick.net/g/collect?v=2&ngs=1&ibt=1&tid=G-4G8E3KM7ZY&cid=1434601494.1786401329&gtm=45je6871v9191768230za200zd9191768230&rcb=5&aip=1&dma=0&

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-4G8E3KM7ZY&gtm=45je6871v9191768230za200zd9191768230&_p=1786401329024&_gaz=1&gcd=13l3l3l3l1l1&npa=0&dma=0&_eu=AA

beaconadshttps://ad.doubleclick.net/ccm/s/collect?auid=152592110.1786401329&gtm=45je6871v9191768230za200zd9191768230xec&fmt=8

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/16762312468/?random=1786401329324&cv=11&fst=1786401329324&bg=ffffff&guid=ON&async=1&en=gtag.con

Overall Tracking Health

90out of 100Grade AExcellent

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly (GTM in 0.65s) — no performance concern.

GTM 0.65sGA4 first hit 0.89sDOM ready 2.06sPage load 2.33s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM container detectedPass

GTM-TWWNRPMH

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMPass

dataLayer is defined before the container snippet.

Data is available to tags from the very first event.

GA4 firingPass

G-4G8E3KM7ZY — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performancePass

GTM 653ms, GA4 first hit 887ms, DOMContentLoaded 2061ms

Tags loaded quickly (GTM in 0.65s) — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Report ID: 9275227eac

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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