Website Tracking & Analytics Audit

aromasaromas.com Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

Problems foundhttps://aromasaromas.com/

Read the full audit summary

Your website's tracking infrastructure has some critical issues that need attention. Currently, Google Tag Manager (GTM) is not set up, and Google Analytics 4 (GA4) is not firing on your homepage, which are significant gaps in tracking your site's performance. On the positive side, Shopify's native analytics, including Trekkie and the Web Pixels API, are functioning correctly, and the TikTok Pixel is firing as expected. However, the absence of GTM and GA4 means you're missing out on valuable insights and data. Additionally, there's a warning about the lack of Google Consent Mode, which could affect compliance with privacy regulations. Next, you should audit your product pages, cart, and checkout to ensure comprehensive tracking across your site. Given these issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on improving your tracking setup.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

Shopify Store Detectedvhpryy-1g.myshopify.com

Trekkie / Native Analytics

Firing (monorail beacon observed)

Web Pixels API

Active (Customer Events sandbox)

Shopify Analytics

Present

On Shopify, pixels can fire from three independent sources: GTM tags, hardcoded theme code, and Shopify Customer Events. Duplicate fires inflate conversion counts and corrupt ROAS — see the checks below for details.

No GTM container was detected on this page.

JavaScript errors (1)

Failed to load resource: the server responded with a status of 404 ()

Overall Tracking Health

47out of 100Grade FPoor

Tag manager installed0/20

No GTM container or gtag.js detected.

GA4 tracking0/20

No GA4 measurement detected.

Ecommerce funnel coverage20/20

4 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance7/10

Tag load timing not measured.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalizationCMP: Shopify Customer Privacy

Tag PerformanceInfo

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

DOM ready 1.32sPage load 2.09s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageFail

Neither checkout nor purchase tracking was observed. These are the events that matter most for revenue reporting — confirm begin_checkout and purchase fire end-to-end.

Checks

GTM containerWarning

No GTM container found.

No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.

Fix this issue

GA4 firingInfo

No GA4 measurement detected.

No Google Analytics 4 tag was detected on this page.

JavaScript errors during loadInfo

1 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Shopify platform detectedPass

Shop: vhpryy-1g.myshopify.com

This is a Shopify store. Pixels can fire from three sources: GTM tags, hardcoded theme code, and Shopify Customer Events (Web Pixels API sandbox). All three are audited here.

Shopify native analytics (Trekkie)Pass

Trekkie beacon fired (monorail)

Shopify's built-in Trekkie analytics library is active and sending data to Shopify's own reporting.

Shopify Web Pixels API (Customer Events)Pass

Web Pixels API / Shopify.analytics detected — pixels run in a sandboxed iframe

Shopify's Web Pixels API is active. Pixels installed via Shopify Admin → Settings → Customer Events run in a sandboxed iframe, independently of GTM — they cannot interfere with each other, but duplicates are still possible if the same vendor is also in GTM or theme code.

Shopify platform detectedInfo

cdn.shopify.com / window.Shopify

This site runs on Shopify. Tracking setup and common pitfalls differ by platform, which is factored into this audit.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performanceInfo

DOMContentLoaded 1323ms

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageFail

purchase observed=false, checkout page audited=true

Neither checkout nor purchase tracking was observed. These are the events that matter most for revenue reporting — confirm begin_checkout and purchase fire end-to-end.

Fix this issue

Marketing Funnel Coverage

0 observed· 11 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContentShopify: collection_viewed ✓

Not observed firing, but Shopify's native 'collection_viewed' event was found in the site's JavaScript — this maps to 'view_item_list'. It may route through Shopify Customer Events or Web Pixels rather than GTM. Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility. On Shopify, events may fire via Customer Events (Shopify Web Pixels sandbox) and may not be visible in the dataLayer — verify in Shopify Admin → Settings → Customer Events.

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page. On Shopify, events may fire via Customer Events (Shopify Web Pixels sandbox) and may not be visible in the dataLayer — verify in Shopify Admin → Settings → Customer Events.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContentShopify: product_viewed ✓

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCartShopify: product_added_to_cart ✓

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cartShopify: product_removed_from_cart ✓

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cartShopify: cart_viewed ✓

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckoutShopify: checkout_started ✓

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_infoShopify: checkout_shipping_info_submitted ✓

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfoShopify: payment_info_submitted ✓

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: PurchaseShopify: checkout_completed ✓

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Multi-page Coverage — 2 additional pages checked

The audit automatically visited additional page types discovered on the site to verify tags fire across the full funnel, not just on the entry page.

Product/products/tea-x-amuse-bouche-pairing-experience

GTM: not loadedGA4: not firingShopify Analytics (Trekkie), TikTok Pixel

Cart/cart

GTM: not loadedGA4: not firingShopify Analytics (Trekkie), TikTok Pixel

Report ID: 8122199488

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