bengalspicenj.com Tracking & SEO Audit — Grade B
A saved report based on tracking and pages observed during this scan.
The audit of your homepage reveals a few areas of concern with your website's tracking setup. Currently, Google Analytics 4 (GA4) is successfully implemented and firing, but there is no Google Tag Manager (GTM) container detected, which is typically recommended for more flexible and centralized tag managem…
Read the full audit summary
The audit of your homepage reveals a few areas of concern with your website's tracking setup. Currently, Google Analytics 4 (GA4) is successfully implemented and firing, but there is no Google Tag Manager (GTM) container detected, which is typically recommended for more flexible and centralized tag management. Additionally, there is a warning regarding the absence of Google Consent Mode, which could affect compliance with data privacy regulations. Your site is not using Shopify's native analytics tools, which is expected since Shopify is not detected. On the homepage, the GA4 tag, Meta Pixel, and Google Ads tags fired correctly, indicating that basic tracking is operational. However, there is a high-priority gap with the 'view_item_list' event not being observed, which is important for understanding product list interactions on your homepage. There are no duplicate pixel risks since Shopify's Trekkie or Web Pixels API is not present. Next, I recommend auditing your product pages, cart, checkout, and order-confirmation pages to ensure all necessary events are firing correctly. Given the issues identified, it would be beneficial to connect your store to PayHelm AI for a more comprehensive analysis and to address these gaps effectively.
The audit of your homepage reveals a few areas of concern with your website's tracking setup. Currently, Google Analytics 4 (GA4) is successfully implemented and firing, but there is no Google Tag Manager (GTM) container detected, which is typically recommended for more flexible and centralized tag management. Additionally, there is a warning regarding the absence of Google Consent Mode, which could affect compliance with data privacy regulations. Your site is not using Shopify's native analytics tools, which is expected since Shopify is not detected. On the homepage, the GA4 tag, Meta Pixel, and Google Ads tags fired correctly, indicating that basic tracking is operational. However, there is a high-priority gap with the 'view_item_list' event not being observed, which is important for understanding product list interactions on your homepage. There are no duplicate pixel risks since Shopify's Trekkie or Web Pixels API is not present. Next, I recommend auditing your product pages, cart, checkout, and order-confirmation pages to ensure all necessary events are firing correctly. Given the issues identified, it would be beneficial to connect your store to PayHelm AI for a more comprehensive analysis and to address these gaps effectively.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.