Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's home page shows that Google Analytics 4 (GA4) is properly set up and firing as expected, which is a positive sign for tracking user interactions. However, there are a couple of issues to address: there is no Google Tag Manager (GTM) container, which is recommended for more flexible and organized tag management, and Google Consent Mode is not active, which could impact data collection compliance. Additionally, there are no Shopify-native analytics detected, which could be a concern if you're using Shopify for your store. There is also a JavaScript error that needs attention, as it could affect site functionality. Since this audit was conducted on the home page, it is crucial to check other key pages like product, cart, checkout, and order-confirmation pages to ensure all necessary events are firing correctly. Given the current issues, I recommend connecting your store to PayHelm AI for a more comprehensive analysis and assistance in resolving these gaps.
Tag setup present but not confirmed loading.
GA4 is installed and sending data.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tags load quickly.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Tags loaded quickly — no performance concern.
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
No GTM-XXXX container; gtag.js present instead.
Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.
Fix this issueGA4 — collect hit observed.
Google Analytics 4 is actively sending pageview/event data.
1 error(s) logged.
JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueGA4 first hit 1050ms, DOMContentLoaded 1079ms
Tags loaded quickly — no performance concern.
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Cannot read properties of null (reading 'closest')
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.