Website Tracking & Analytics Audit

captureandsharephotobooth.com Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://captureandsharephotobooth.com/

Read the full audit summary

The audit of your website's home page shows that your Google Tag Manager (GTM) and Google Analytics 4 (GA4) are properly set up and functioning as expected. Both GTM and GA4 successfully fired on this page, which is a positive sign for tracking basic visitor interactions. However, there is a warning regarding Google Consent Mode, as no consent API calls were observed, which could impact data collection if consent is not properly managed. Additionally, the "view_item_list" event, which is important for tracking product list views, did not fire and should be addressed. Since your site is not on Shopify, there are no concerns about Trekkie or Web Pixels API, but you should consider auditing other key pages like product pages, cart, checkout, and order-confirmation to ensure comprehensive tracking. Given the identified issues, I recommend connecting your store to PayHelm AI for further insights and assistance.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

100out of 100Grade AExcellent

SEO fundamentals look solid across all checks.

Title tagPass

Title is 56 characters — within the ideal 30–70 character range.

Photo Booth Rental NYC | Capture & Share Photo Booth (56 chars)

Meta descriptionPass

Meta description is 148 characters — within the ideal 70–160 character range.

Luxury photo booth rentals in NYC, Queens & Long Island. Capture & Share features Mirror, 36… (148 chars)

H1 headingPass

One H1 heading found — the recommended structure for every page.

Luxury Photo Booth Rentals in NYC, Queens & Long Island.

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

robots: index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://captureandsharephotobooth.com/

Open Graph tagsPass

All core Open Graph tags found — links display richly when shared on social media.

og:title ✓ og:description ✓ og:image ✓

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

WooCommercedetected

WooCommerce markup (woocommerce / wc-* classes) in HTML

GTM-P5L98Q5Qhead

Loaded

Tags(2)

Marketing & analytics tags observed sending data while the page loaded.

Google AdsConversion / Remarketing

3 hits

Google Analytics 4GA4 Event

1 hit

Triggers(6)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(6)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

gtm.starteventgtm.uniqueEventIdcmdtargetparams

Network hits(6)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-P5L98Q5Q

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=GT-WRGDLLJP

204adshttps://stats.g.doubleclick.net/g/collect?v=2&ngs=1&ibt=1&tid=G-3N69XWF1N4&cid=655922043.1786857615&gtm=45Pe68c1v9228507655za200zd9228507655&rcb=7&aip=1&dma=0&g

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-3N69XWF1N4&gtm=45Pe68c1v9228507655za200zd9228507655&_p=1786857613574&_gaz=1&gcd=13l3l3l3l1l1&npa=0&dma=0&gdid=d

beaconadshttps://ad.doubleclick.net/ccm/s/collect?auid=533510099.1786857615&gtm=45Pe68c1v9228507655za200zd9228507655xec&fmt=8

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/17427285233/?random=1786857614715&cv=11&fst=1786857614715&bg=ffffff&guid=ON&async=1&en=gtag.con

JavaScript errors (2)

Cannot read properties of null (reading 'classList')

Overall Tracking Health

90out of 100Grade AExcellent

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Ecommerce funnel coverage20/20

4 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly (GTM in 0.53s) — no performance concern.

GTM 0.53sGA4 first hit 1.55sDOM ready 1.72sPage load 1.80s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageWarning

We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.

Checks

GTM container detectedPass

GTM-P5L98Q5Q

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMPass

dataLayer is defined before the container snippet.

Data is available to tags from the very first event.

GA4 firingPass

GA4 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

JavaScript errors during loadInfo

2 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

WooCommerce platform detectedInfo

WooCommerce markup (woocommerce / wc-* classes) in HTML

This site runs on WooCommerce. Tracking setup and common pitfalls differ by platform, which is factored into this audit.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performancePass

GTM 534ms, GA4 first hit 1551ms, DOMContentLoaded 1721ms

Tags loaded quickly (GTM in 0.53s) — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageWarning

purchase observed=false, checkout page audited=false

Fix this issue

Marketing Funnel Coverage

1 gap to verify0 observed· 10 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContent

Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.

Fix this gap

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContent

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCart

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cart

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cart

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckout

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_info

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfo

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchase

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Report ID: 9832fe7982

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

Ask a follow-up question