Website Tracking & Analytics Audit

carcashdirect.co.uk Tracking & SEO Audit — Grade B

A saved report based on tracking and pages observed during this scan.

Last scanned Aug 9, 2026 — scored warn. Same result as last time.

Works, with issueshttps://www.carcashdirect.co.uk/

Read the full audit summary

Your website's tracking setup shows some areas for improvement. Currently, Google Analytics 4 (GA4) is successfully tracking activity on your homepage, but there is no Google Tag Manager (GTM) container set up, which is typically recommended for more flexible and comprehensive tracking. Additionally, the absence of Shopify-native analytics and Trekkie/Web Pixels API suggests that Shopify's built-in tracking features are not in use, which could be beneficial if your store is on Shopify. There was also a warning regarding Google Consent Mode, which might affect how user consent is managed for tracking purposes. No critical tracking events were expected to fire on the homepage, so there are no immediate gaps in event tracking for this page type. However, you should consider auditing other key pages like product pages, the cart, checkout, and order-confirmation pages to ensure comprehensive tracking across your site. Given the current issues, it would be wise to connect your store to PayHelm AI for a more thorough analysis and to address any potential gaps in your tracking setup.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

80out of 100Grade BGood

3 SEO improvements identified — addressing them could meaningfully boost organic visibility.

Title tagWarning

Title is 71 characters. Google may truncate titles over ~70 chars in search results.

Sell My Car Fast | Best Price Guaranteed Leicester & UK | CarCashDirect (71 chars)

Meta descriptionPass

Meta description is 152 characters — within the ideal 70–160 character range.

Sell your car online for the best price. Free instant car valuation with zero admin fees. Trusted in… (152 chars)

H1 headingWarning

2 H1 headings found. Most SEO guidance recommends a single H1 per page to signal the primary topic clearly.

2 H1 tags found.

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

robots: index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://www.carcashdirect.co.uk/

Open Graph tagsWarning

1 Open Graph tag(s) missing. Complete the set for consistent social link previews.

og:title ✓ og:description ✓ og:image ✗

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Overall Tracking Health

87out of 100Grade BGood

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode5/10

Consent Mode present but incomplete (v2 signals missing).

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

The v2 consent signals were seen, but a consent update after the user chooses was not observed. Consent Mode v2 needs both a gtag('consent','default',…) call before tags load and a gtag('consent','update',…) call once the visitor responds.

default: yesupdate: no✓ ad_storage✓ ad_user_data✓ ad_personalization✓ analytics_storage

Tag PerformancePass

Tags loaded quickly — no performance concern.

GA4 first hit 0.63sDOM ready 1.07sPage load 1.34s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsPass

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

allow_enhanced_conversions: true

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM-XXXX container; gtag.js present instead.

Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.

Fix this issue

GA4 firingPass

G-ZL97M0LMC7 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

JavaScript errors during loadInfo

1 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Google Consent Mode v2Warning

default=true, update=false, signals=[ad_storage, ad_user_data, ad_personalization, analytics_storage]

Fix this issue

Tag load performancePass

GA4 first hit 626ms, DOMContentLoaded 1068ms

Tags loaded quickly — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Pass

allow_enhanced_conversions: true

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Report ID: 51f15b4dfd

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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