Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your homepage reveals some critical gaps in your website's tracking infrastructure. Currently, there is no Google Tag Manager (GTM) container present, which is essential for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up, meaning you are missing out on valuable insights about your website visitors. Shopify-native tracking tools, such as Trekkie and the Web Pixels API, are also absent, which could affect your ability to track customer interactions accurately. No tracking events were fired on this page, which is expected for a homepage, but the absence of foundational tracking infrastructure like GTM and GA4 is concerning. There is also a warning regarding the lack of Google Consent Mode, which is important for compliance with privacy regulations. To ensure comprehensive tracking, you should next audit your product pages, cart, checkout, and order-confirmation pages to identify any further gaps. Given these issues, I recommend connecting your store to PayHelm AI to help address these tracking gaps and optimize your analytics setup.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO fundamentals look solid across all checks.
Title is 60 characters — within the ideal 30–70 character range.
CDNShark — Global CDN, Edge Delivery, DNS, VPS & Hosting (60 chars)Meta description is 150 characters — within the ideal 70–160 character range.
Edge CDN, DNS proxy, cloud VPS, managed hosting & self-hosted CAPTCHA — all in one panel. Deploy… (150 chars)One H1 heading found — the recommended structure for every page.
Ship faster with a Global CDN you fully controlNo noindex directive — the page is eligible to be indexed.
robots: index, followCanonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://cdnshark.comAll core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueDOMContentLoaded 1285ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.