Website Tracking & Analytics Audit

chezferg.com Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://chezferg.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAb21jcATY0cNwZG9mAmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDzU2NzA2NzM0MzM1MjQyNwABp48AYrTBr4I9XjCjxg-UcTonTShgFzRoV7DD3T-aK417FHCSPz54RMyyMCpJ_aem__7N-olFVVmbDTMWQ6NhDHA

Read the full audit summary

Your website's tracking setup needs some attention. Currently, there is no Google Tag Manager (GTM) container, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up, meaning you're missing out on valuable insights into your website traffic and user behavior. There are also no Shopify-native analytics detected, which could limit your understanding of customer interactions if you're using Shopify. Furthermore, the absence of Google Consent Mode could affect compliance with privacy regulations. To ensure comprehensive tracking, I recommend auditing other key pages like product, cart, checkout, and order-confirmation pages. Given these issues, it would be beneficial to connect your store to PayHelm AI for a more detailed analysis and guidance.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

38out of 100Grade FPoor

5 SEO improvements identified — addressing them could meaningfully boost organic visibility.

Title tagWarning

Title is only 18 characters. Google shows 50–70 chars — consider expanding.

Chez Ferg Rosemère (18 chars)

Meta descriptionWarning

No meta description. While not a direct ranking factor, a good description significantly improves click-through from search results.

No meta description found.

H1 headingWarning

No H1 heading found. Search engines use H1 to understand the page's primary topic — every page should have exactly one.

No H1 tag found.

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

No robots meta tag (defaults to index, follow).

Canonical URLWarning

No canonical tag found. Adding one prevents duplicate-content issues when a page is accessible via multiple URLs.

No canonical link tag found.

Open Graph tagsWarning

2 Open Graph tag(s) missing. Complete the set for consistent social link previews.

og:title ✓ og:description ✗ og:image ✗

Structured data (Schema.org)Info

No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.

No structured data found.

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Overall Tracking Health

27out of 100Grade FPoor

Tag manager installed0/20

No GTM container or gtag.js detected.

GA4 tracking0/20

No GA4 measurement detected.

Pageview / event coverage0/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance7/10

Tag load timing not measured.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceInfo

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

DOM ready 1.31sPage load 2.78s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM container found.

No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.

Fix this issue

GA4 firingInfo

No GA4 measurement detected.

No Google Analytics 4 tag was detected on this page.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performanceInfo

DOMContentLoaded 1313ms

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

Report ID: 4ca25f0d8c

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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