Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup has a few critical issues that need attention. Currently, there is no Google Tag Manager (GTM) container found on your homepage, which is essential for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up or firing, meaning you are not collecting any analytics data from your site visitors. Since your store is not on Shopify, there are no concerns about Shopify-specific tracking like Trekkie or Web Pixels API. To ensure comprehensive tracking, you should next audit your product pages, cart, checkout, and order-confirmation pages to verify that all necessary events are firing correctly. Given the current gaps, I recommend connecting your store to PayHelm AI for expert guidance on setting up and optimizing your analytics infrastructure.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO fundamentals look solid across all checks.
Title is 59 characters — within the ideal 30–70 character range.
ᐉ FISHING CANCUN by Kianah's SportFishing (Best Rates 2026) (59 chars)Meta description is 158 characters — within the ideal 70–160 character range.
Fishing cancun - the best deep sea Fishing charter in cancun and isla Mujeres, welcomes you to an am… (158 chars)One H1 heading found — the recommended structure for every page.
fishing cancun and Isla MujeresNo noindex directive — the page is eligible to be indexed.
robots: index, follow, allCanonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://www.deepseafishingcancun.comAll core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentAI discoverability looks strong — AI crawlers can access, parse, and cite this site's content.
llms.txt is present and well-formed — AI assistants that check this file can quickly find your key pages and docs.
Found at /llms.txt with a title heading and 34 linked resources.robots.txt doesn't block any major AI crawler — ChatGPT, Claude, Perplexity, and Google's AI features can all fetch and cite your content.
All 15 known AI crawlers are allowed.GPTBot's User-Agent successfully fetched the real page (HTTP 200, ~2140 words) — AI crawlers are not blocked at the server level.
GPTBot's User-Agent received HTTP 200 with ~2140 words of visible text.Structured data (JSON-LD) is present with types AI answer engines commonly extract facts from (e.g. FAQPage, Product, Organization).
Schema.org types found: Organization, WebSite, BreadcrumbList, FAQPage.Meaningful text content is present in the raw HTML response — AI crawlers that don't execute JavaScript can still read and cite this page.
~2131 words of text visible in the raw HTML response.A sitemap is available at /sitemap.xml, helping both search engines and AI crawlers discover your full set of pages efficiently.
Found at /sitemap.xml.No GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
DOMContentLoaded 707ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.