demin.ru Tracking & SEO Audit — Grade C
A saved report based on tracking and pages observed during this scan.
Your website's tracking setup has some strengths but also a few areas that need attention. The Google Tag Manager (GTM) is correctly installed and functioning, and Google Analytics 4 (GA4) is successfully capturing data. However, the presence of a deprecated Universal Analytics tag is a concern, as this co…
Read the full audit summary
Your website's tracking setup has some strengths but also a few areas that need attention. The Google Tag Manager (GTM) is correctly installed and functioning, and Google Analytics 4 (GA4) is successfully capturing data. However, the presence of a deprecated Universal Analytics tag is a concern, as this could lead to outdated data collection practices. Additionally, the dataLayer was not initialized before the GTM container, which could affect data accuracy. The page load performance for tags was slower than ideal, which might impact user experience. Since your store is not using Shopify, there are no concerns about Trekkie or Web Pixels API. For your next steps, consider auditing other pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking across the site. Given the issues identified, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance.
Your website's tracking setup has some strengths but also a few areas that need attention. The Google Tag Manager (GTM) is correctly installed and functioning, and Google Analytics 4 (GA4) is successfully capturing data. However, the presence of a deprecated Universal Analytics tag is a concern, as this could lead to outdated data collection practices. Additionally, the dataLayer was not initialized before the GTM container, which could affect data accuracy. The page load performance for tags was slower than ideal, which might impact user experience. Since your store is not using Shopify, there are no concerns about Trekkie or Web Pixels API. For your next steps, consider auditing other pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking across the site. Given the issues identified, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.