Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup has some strengths but also a few areas that need attention. The Google Tag Manager (GTM) is correctly installed and functioning, and Google Analytics 4 (GA4) is successfully capturing data. However, the presence of a deprecated Universal Analytics tag is a concern, as this could lead to outdated data collection practices. Additionally, the dataLayer was not initialized before the GTM container, which could affect data accuracy. The page load performance for tags was slower than ideal, which might impact user experience. Since your store is not using Shopify, there are no concerns about Trekkie or Web Pixels API. For your next steps, consider auditing other pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking across the site. Given the issues identified, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance.
GTM container installed and loading.
GA4 is installed and sending data.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag loading is slower than ideal.
Conflicting or deprecated analytics IDs detected.
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
Google Tag Manager took 3.2s to load. Slow tag loading delays tracking and can hurt page performance — consider reducing the number of tags or loading them later.
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO basics are mostly in place with a few opportunities to improve.
Title is 38 characters — within the ideal 30–70 character range.
Сайт Ильи Демина — неофициальный (38 chars)No meta description. While not a direct ranking factor, a good description significantly improves click-through from search results.
No meta description found.One H1 heading found — the recommended structure for every page.
Сайт Ильи ДеминаNo noindex directive — the page is eligible to be indexed.
robots: max-image-preview:largeNo canonical tag found. Adding one prevents duplicate-content issues when a page is accessible via multiple URLs.
No canonical link tag found.No Open Graph tags found. Add og:title, og:description, and og:image for rich social link previews.
og:title ✗ og:description ✗ og:image ✗No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.
No structured data found.Viewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentMarketing & analytics tags observed sending data while the page loaded.
Every dataLayer push observed during page load — with full payload and configuration analysis.
›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.
Data points present in the dataLayer that your tags can read (the values pushed alongside each event).
The actual tracking requests your browser sent — the ground-truth proof that a tag fired.
GTM-5TG6B9
A Google Tag Manager container is installed on this page.
1/1 container(s) returned a successful gtm.js response.
The container's JavaScript downloaded successfully, so GTM can run.
Found <noscript> ns.html iframe.
The fallback for visitors with JavaScript disabled is in place.
GTM snippet appears inside <head>.
The container is loaded early, as Google recommends, so tags fire as soon as possible.
dataLayer was not clearly initialised before the container snippet.
If the container loads before dataLayer is ready, early values (like ecommerce data) can be lost.
Fix this issueG-J7P1L1FFYL — collect hit observed.
Google Analytics 4 is actively sending pageview/event data.
Found UA tag.
Universal Analytics stopped processing data in 2023. These tags do nothing and should be removed.
Fix this issueNo consent API calls observed
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
GTM 3182ms, GA4 first hit 3746ms, DOMContentLoaded 3284ms
Google Tag Manager took 3.2s to load. Slow tag loading delays tracking and can hurt page performance — consider reducing the number of tags or loading them later.
Fix this issueNo linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.