Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup has a few areas that need attention. The Google Tag Manager (GTM) is correctly installed and loads as expected, but the GA4 analytics did not fire on your homepage, which is a concern. Additionally, there is no <noscript> fallback for GTM, and the dataLayer was not initialized before the GTM container, which could affect data accuracy. Since your site is not on Shopify, there's no risk of duplicate pixels from Trekkie or the Web Pixels API. For your next steps, I recommend auditing a product page to ensure 'view_item_list' and other relevant events are firing correctly. Given the issues found, consider connecting your store to PayHelm AI for a more comprehensive analysis and solutions.
GTM container installed and loading.
GA4 configured but no hits observed (may be consent-gated).
4 of 4 key funnel stages look healthy.
No data-quality issues found in tracked events.
Consent Mode present but incomplete (v2 signals missing).
Tag loading is slower than ideal.
No conflicting analytics IDs.
The v2 consent signals were seen, but a consent update after the user chooses was not observed. Consent Mode v2 needs both a gtag('consent','default',…) call before tags load and a gtag('consent','update',…) call once the visitor responds (CMP: Usercentrics).
Google Tag Manager loaded in 2.5s — a little slow. Keeping it under ~1.5s helps both tracking accuracy and page speed.
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
SEO fundamentals look solid across all checks.
Title is 37 characters — within the ideal 30–70 character range.
DesignersDuds.com | affordable luxury (37 chars)Meta description is 151 characters — within the ideal 70–160 character range.
designersduds apparel and footwear for men and women. Contact us on whatsapp 07493426301 - for every… (151 chars)One H1 heading found — the recommended structure for every page.
Designers Duds FashionNo noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).Canonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://www.designersduds.comAll core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentWix Stores markup in HTML
No tags were observed sending data. They may be gated behind cookie consent, or none are configured.
— none observed —
Every dataLayer push observed during page load — with full payload and configuration analysis.
›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.
Data points present in the dataLayer that your tags can read (the values pushed alongside each event).
The actual tracking requests your browser sent — the ground-truth proof that a tag fired.
GTM-KTQPSPMG
A Google Tag Manager container is installed on this page.
1/1 container(s) returned a successful gtm.js response.
The container's JavaScript downloaded successfully, so GTM can run.
No <noscript> fallback found in the HTML source.
The recommended <noscript> fallback is missing. It's minor, but Google's standard install includes it.
Fix this issueGTM snippet appears inside <head>.
The container is loaded early, as Google recommends, so tags fire as soon as possible.
dataLayer was not clearly initialised before the container snippet.
If the container loads before dataLayer is ready, early values (like ecommerce data) can be lost.
Fix this issueG-7FWZF1V8YW — no /g/collect hit observed.
GA4 is configured but we did not see it send data on this page — it may be gated behind cookie consent or misconfigured.
Fix this issueWix Stores markup in HTML
This site runs on Wix Stores. Tracking setup and common pitfalls differ by platform, which is factored into this audit.
default=true, update=false, signals=[ad_storage, ad_user_data, ad_personalization, analytics_storage, functionality_storage, personalization_storage, security_storage], CMP=Usercentrics
The v2 consent signals were seen, but a consent update after the user chooses was not observed. Consent Mode v2 needs both a gtag('consent','default',…) call before tags load and a gtag('consent','update',…) call once the visitor responds (CMP: Usercentrics).
Fix this issueGTM 2467ms, DOMContentLoaded 4165ms
Google Tag Manager loaded in 2.5s — a little slow. Keeping it under ~1.5s helps both tracking accuracy and page speed.
Fix this issueNo linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
purchase observed=false, checkout page audited=false
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
Fix this issueFunnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.
Discovery
Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.
Fix this gapNot observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.
Consideration
Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.
Cart Activity
Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.
Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.
Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.
Checkout Funnel
Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.
Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.
Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.
Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.
Post-Purchase
This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.
These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.
GA4 gtag.js snippet installed directly in the page HTML (outside GTM).
Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.
Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.
The audit automatically visited additional page types discovered on the site to verify tags fire across the full funnel, not just on the entry page.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.