Website Tracking & Analytics Audit

dowebanalytics.com Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://www.dowebanalytics.com/

Read the full audit summary

Your website's tracking infrastructure is mostly healthy, with Google Tag Manager (GTM) and Google Analytics 4 (GA4) functioning correctly on your homepage. The GA4 tag fired successfully, along with Microsoft Clarity and Microsoft Ads tags. However, there are a couple of minor issues: the GTM setup lacks a <noscript> fallback, which can affect tracking for users with JavaScript disabled, and the dataLayer was not initialized before the GTM container, which might cause data collection issues. Additionally, there were some server errors logged, but these did not prevent the main tags from firing. Since your site is not on Shopify, there are no concerns about Shopify-native analytics or duplicate pixel risks. Next, consider auditing the product, cart, checkout, and order-confirmation pages to ensure all relevant events fire correctly. Given the warnings, it might be beneficial to connect your store to PayHelm AI for a more comprehensive analysis.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

78out of 100Grade BGood

SEO basics are mostly in place with a few opportunities to improve.

Title tagPass

Title is 35 characters — within the ideal 30–70 character range.

DO web analytics - DO Web Analytics (35 chars)

Meta descriptionPass

Meta description is 122 characters — within the ideal 70–160 character range.

Vuoi monitorare i tuoi obiettivi?Vuoi ottimizzare le tue campagne di marketing?Vuoi aumentare i prof… (122 chars)

H1 headingWarning

No H1 heading found. Search engines use H1 to understand the page's primary topic — every page should have exactly one.

No H1 tag found.

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

robots: index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://www.dowebanalytics.com/

Open Graph tagsWarning

1 Open Graph tag(s) missing. Complete the set for consistent social link previews.

og:title ✓ og:description ✓ og:image ✗

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

WooCommercedetected

WooCommerce markup (woocommerce / wc-* classes) in HTML

GTM-WQSH67Bhead

Loaded

Tags(3)

Marketing & analytics tags observed sending data while the page loaded.

Google Analytics 4GA4 Event · G-RLC7EMZJBJ

1 hit

Microsoft ClarityAnalytics

6 hits

Microsoft Ads (UET)Conversion / Remarketing

5 hits

Triggers(6)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (4)— gtm.js, gtm.dom, gtm.load, etc.

Variables(32)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

visitorLoginStatevisitorTypevisitorEmailvisitorEmailHashpageTitlepagePostTypepagePostType2pagePostAuthorbrowserNamebrowserVersionbrowserEngineNamebrowserEngineVersionosNameosVersiondeviceTypedeviceManufacturerdeviceModelpostFormatgtm.starteventgtm.uniqueEventIdvaluegtm.timerIdgtm.timerEventNumbergtm.timerIntervalgtm.timerLimitgtm.timerStartTimegtm.timerCurrentTimegtm.timerElapsedTimegtm.triggerscmdtarget

Network hits(13)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

beaconga4-collecthttps://analytics.google.com/g/collect?a=adblocker_check

200analyticshttps://www.clarity.ms/tag/bmfaoxgs5t

200adshttps://bat.bing.com/bat.js

200adshttps://bat.bing.com/p/action/149009814.js

200analyticshttps://scripts.clarity.ms/0.8.67/clarity.js

200gtm-otherhttps://www.googletagmanager.com/gtag/destination?id=AW-1001312268&cx=c&gtm=4e67t1&fps=fc

200adshttps://bat.bing.com/p/insights/t/149009814

204analyticshttps://t.clarity.ms/collect

200adshttps://bat.bing.com/p/insights/s/0.8.67

204adshttps://bat.bing.com/p/insights/c/e

204analyticshttps://t.clarity.ms/collect

JavaScript errors (6)

Failed to load resource: the server responded with a status of 404 ()

Error sending SGW POST userAgent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/125.0.0.0 Safari/537.36 Error: POST https://sgw.stape.ltd/events/4db449964f6463dd31423cf1ef1f3c52f651470832a4e14ca80699256903127d failed (404)

POST https://sgw.stape.ltd/events/4db449964f6463dd31423cf1ef1f3c52f651470832a4e14ca80699256903127d failed (404) userAgent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/125.0.0.0 Safari/537.36

Failed to load resource: the server responded with a status of 404 ()

Overall Tracking Health

100out of 100Grade AExcellent

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Ecommerce funnel coverage20/20

4 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode10/10

Consent Mode v2 configured.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Pass

Consent Mode v2 is configured via OneTrust. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

default: yesupdate: yes✓ ad_storage✓ analytics_storage✓ ad_user_data✓ ad_personalization✓ functionality_storage✓ personalization_storage✓ security_storageCMP: OneTrust

Tag PerformancePass

Tags loaded quickly — no performance concern.

GA4 first hit 6.48sDOM ready 6.28sPage load 9.77s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsPass

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

allow_enhanced_conversions in codeenhanced_conversion_data in code

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageWarning

We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.

Checks

GTM container detectedPass

GTM-WQSH67B

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentWarning

No <noscript> fallback found in the HTML source.

The recommended <noscript> fallback is missing. It's minor, but Google's standard install includes it.

Fix this issue

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMWarning

dataLayer was not clearly initialised before the container snippet.

If the container loads before dataLayer is ready, early values (like ecommerce data) can be lost.

Fix this issue

GA4 firingPass

G-RLC7EMZJBJ — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

JavaScript errors during loadInfo

6 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

WooCommerce platform detectedInfo

WooCommerce markup (woocommerce / wc-* classes) in HTML

This site runs on WooCommerce. Tracking setup and common pitfalls differ by platform, which is factored into this audit.

Google Consent Mode v2Pass

default=true, update=true, signals=[ad_storage, analytics_storage, ad_user_data, ad_personalization, functionality_storage, personalization_storage, security_storage], CMP=OneTrust

Consent Mode v2 is configured via OneTrust. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

Tag load performancePass

GA4 first hit 6479ms, DOMContentLoaded 6276ms

Tags loaded quickly — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Pass

allow_enhanced_conversions in code; enhanced_conversion_data in code

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageWarning

purchase observed=false, checkout page audited=false

Fix this issue

Marketing Funnel Coverage

0 observed· 11 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContentfound in JS ✓

Not observed firing, but 'view_item_list' was found configured in the site's JavaScript. It may fire only when users take specific actions or visit the relevant page type. Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.

Product Click from Listmedium

select_itemfound in JS ✓

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContentfound in JS ✓

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCartfound in JS ✓

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cartfound in JS ✓

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cartfound in JS ✓

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckoutfound in JS ✓

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_infofound in JS ✓

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfofound in JS ✓

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchasefound in JS ✓

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refundfound in JS ✓

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Report ID: acf1db2114

Your tracking has gaps — PayHelm can fix this.

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