Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's home page reveals some important areas for improvement in your tracking setup. Currently, there is no Google Tag Manager (GTM) container present, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up, meaning no analytics data is being collected. Shopify's native analytics tools, including Trekkie and the Web Pixels API, are also not detected, which means you're missing out on valuable insights from Shopify's ecosystem. No tracking events fired on this page, which is expected for a home page, but the absence of foundational tracking infrastructure like GTM and GA4 is a significant gap. There is also a warning regarding the lack of Google Consent Mode, which is important for compliance with privacy regulations. To ensure comprehensive tracking across your site, the next step would be to audit product pages, cart, checkout, and order-confirmation pages. Given these critical gaps, I recommend connecting your store to PayHelm AI to help set up and optimize your analytics infrastructure.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO basics are mostly in place with a few opportunities to improve.
Title is 92 characters. Google may truncate titles over ~70 chars in search results.
Expert Landscaping Solutions for Your Home and Garden | Earth & Turf Landsca… (92 chars)Meta description is 318 characters. Google may truncate descriptions over ~160 chars.
Earth & Turf Landscape Solutions offers professional landscaping services specializing in reside… (318 chars)One H1 heading found — the recommended structure for every page.
Expert Landscaping Solutions for Your HomeNo noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).Canonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://earthandturflandscapesolutions.com/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueDOMContentLoaded 366ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.