earthandturflandscapesolutions.com Tracking & SEO Audit — Grade F
A saved report based on tracking and pages observed during this scan.
The audit of your website's home page reveals some important areas for improvement in your tracking setup. Currently, there is no Google Tag Manager (GTM) container present, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up, meaning no analyt…
Read the full audit summary
The audit of your website's home page reveals some important areas for improvement in your tracking setup. Currently, there is no Google Tag Manager (GTM) container present, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up, meaning no analytics data is being collected. Shopify's native analytics tools, including Trekkie and the Web Pixels API, are also not detected, which means you're missing out on valuable insights from Shopify's ecosystem. No tracking events fired on this page, which is expected for a home page, but the absence of foundational tracking infrastructure like GTM and GA4 is a significant gap. There is also a warning regarding the lack of Google Consent Mode, which is important for compliance with privacy regulations. To ensure comprehensive tracking across your site, the next step would be to audit product pages, cart, checkout, and order-confirmation pages. Given these critical gaps, I recommend connecting your store to PayHelm AI to help set up and optimize your analytics infrastructure.
The audit of your website's home page reveals some important areas for improvement in your tracking setup. Currently, there is no Google Tag Manager (GTM) container present, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up, meaning no analytics data is being collected. Shopify's native analytics tools, including Trekkie and the Web Pixels API, are also not detected, which means you're missing out on valuable insights from Shopify's ecosystem. No tracking events fired on this page, which is expected for a home page, but the absence of foundational tracking infrastructure like GTM and GA4 is a significant gap. There is also a warning regarding the lack of Google Consent Mode, which is important for compliance with privacy regulations. To ensure comprehensive tracking across your site, the next step would be to audit product pages, cart, checkout, and order-confirmation pages. Given these critical gaps, I recommend connecting your store to PayHelm AI to help set up and optimize your analytics infrastructure.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.