Website Tracking & Analytics Audit

evaspeaks.ai Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://evaspeaks.ai/

Read the full audit summary

Your website's tracking setup needs some attention. Currently, there is no Google Tag Manager (GTM) container or Google Analytics 4 (GA4) tracking firing on your homepage, which means you're not capturing any visitor data from this page. Additionally, there are warnings about missing Google Consent Mode and JavaScript errors during the page load, which could affect user experience and data accuracy. Since your site is not detected as a Shopify store, Shopify-specific analytics like Trekkie or the Web Pixels API are not applicable. To ensure comprehensive tracking, I recommend auditing other key pages like product, cart, checkout, and order-confirmation pages. Given the current issues, consider connecting your store to PayHelm AI for a more detailed analysis and guidance on improving your tracking setup.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

Overall Tracking Health

27out of 100Grade FPoor

Tag manager installed0/20

No GTM container or gtag.js detected.

GA4 tracking0/20

No GA4 measurement detected.

Pageview / event coverage0/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance7/10

Tag load timing not measured.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceInfo

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

DOM ready 0.44sPage load 0.69s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM container found.

No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.

Fix this issue

GA4 firingInfo

No GA4 measurement detected.

No Google Analytics 4 tag was detected on this page.

JavaScript errors during loadInfo

4 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performanceInfo

DOMContentLoaded 439ms

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

Report ID: 806c4f4175

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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