Website Tracking & Analytics Audit
PayHelm

evolutionrejuvenation.com Tracking & SEO Audit — Grade C

A saved report based on tracking and pages observed during this scan.

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Your website's tracking setup shows some areas that need attention. Google Tag Manager (GTM) is correctly implemented, but there's a warning due to the absence of a <noscript> fallback, which is a backup for users with JavaScript disabled. Google Analytics 4 (GA4) is firing successfully, but there are two…

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Your website's tracking setup shows some areas that need attention. Google Tag Manager (GTM) is correctly implemented, but there's a warning due to the absence of a <noscript> fallback, which is a backup for users with JavaScript disabled. Google Analytics 4 (GA4) is firing successfully, but there are two different GA4 IDs in use, which could lead to data inconsistencies. There are no Shopify-native analytics detected, which is expected since Shopify isn't detected on your site. Additionally, the page load performance is slower than ideal, which may affect user experience and data accuracy. On the homepage, no specific e-commerce events like 'view_item_list' were observed, which is a gap that should be addressed. There are also some console errors related to font loading, which could be affecting site performance. For the next steps, consider auditing a product page or cart page to ensure all relevant events are firing correctly. Given the issues found, it would be beneficial to connect your store to PayHelm AI for a more comprehensive analysis and guidance on resolving these gaps.

Your website's tracking setup shows some areas that need attention. Google Tag Manager (GTM) is correctly implemented, but there's a warning due to the absence of a <noscript> fallback, which is a backup for users with JavaScript disabled. Google Analytics 4 (GA4) is firing successfully, but there are two different GA4 IDs in use, which could lead to data inconsistencies. There are no Shopify-native analytics detected, which is expected since Shopify isn't detected on your site. Additionally, the page load performance is slower than ideal, which may affect user experience and data accuracy. On the homepage, no specific e-commerce events like 'view_item_list' were observed, which is a gap that should be addressed. There are also some console errors related to font loading, which could be affecting site performance. For the next steps, consider auditing a product page or cart page to ensure all relevant events are firing correctly. Given the issues found, it would be beneficial to connect your store to PayHelm AI for a more comprehensive analysis and guidance on resolving these gaps.

What to look at first

Priorities below are taken directly from findings in this report.

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

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