Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup needs some attention. Currently, there is no Google Tag Manager (GTM) container found, which is essential for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) and Universal Analytics are not present, meaning no analytics data is being collected on your homepage. Since your site is not using Shopify, there's no need to worry about Shopify-specific tracking issues like Trekkie or the Web Pixels API. To improve your tracking setup, I recommend auditing other key pages such as product pages, cart, checkout, and order-confirmation pages to ensure comprehensive data collection. Given the current gaps, consider connecting your store to PayHelm AI to help streamline and enhance your analytics setup.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
1 critical SEO issue detected — fix these to avoid being excluded from search results.
Title is 77 characters. Google may truncate titles over ~70 chars in search results.
Florida Coast Skylights – First-Class Traditional and Tubular Skylights (77 chars)No meta description. While not a direct ranking factor, a good description significantly improves click-through from search results.
No meta description found.No H1 heading found. Search engines use H1 to understand the page's primary topic — every page should have exactly one.
No H1 tag found.The page has a noindex directive — search engines will NOT index this page. Remove it if the page should appear in search results.
robots: noindex, nofollowCanonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://fcskylights.net/No Open Graph tags found. Add og:title, og:description, and og:image for rich social link previews.
og:title ✗ og:description ✗ og:image ✗No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.
No structured data found.Viewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
DOMContentLoaded 1710ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.