Website Tracking & Analytics Audit

fitover40dallas.com Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://fitover40dallas.com/

Read the full audit summary

The audit of your website's home page reveals a generally healthy tracking setup with a few areas needing attention. Your Google Tag Manager (GTM) is properly configured and functioning, and Google Analytics 4 (GA4) is successfully collecting data. However, there is a warning regarding the presence of a deprecated Universal Analytics tag, which should be removed to avoid any potential data conflicts. Additionally, there are conflicting GA4 IDs, which could lead to inaccurate data collection. Since your store is not on Shopify, there are no concerns about Shopify-native analytics or duplicate pixel risks. Next, it would be beneficial to audit other critical pages like product pages, cart, checkout, and order-confirmation to ensure comprehensive tracking across your site. Given the warnings identified, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on resolving these issues.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-P3CFSWVhead

Loaded

Tags(4)

Marketing & analytics tags observed sending data while the page loaded.

Microsoft ClarityAnalytics

8 hits

Google Analytics 4GA4 Event · G-KJKN48V4GB

2 hits

Universal AnalyticsUniversal Analytics Hit

1 hit

Google AdsConversion / Remarketing

2 hits

Triggers(6)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(6)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

gtm.starteventgtm.uniqueEventIdcmdtargetparams

Network hits(18)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

beacongtag.jshttps://www.googletagmanager.com/gtag/js?id=G-KJKN48V4GB

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-P3CFSWV

200analyticshttps://www.clarity.ms/tag/wmx1zzh9av?ref=wordpress

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-WW5RSQCEPF

beacongtag.jshttps://www.googletagmanager.com/gtag/js?id=G-KJKN48V4GB&cx=c&gtm=4e67l0

200analyticshttps://scripts.clarity.ms/0.8.67/clarity.js

200ga-otherhttps://www.google-analytics.com/analytics.js

200analyticshttps://www.clarity.ms/tag/wni9u1aqfp?ref=gtm

beaconga4-collecthttps://www.google-analytics.com/g/collect?v=2&tid=G-WW5RSQCEPF&gtm=45je67l0h1v9168072905za200zd9168072905&_p=1784741036020&gcd=13l3l3l3l1l1&npa=0&dma=0&gdid=dZ

beaconga4-collecthttps://www.google-analytics.com/g/collect?v=2&tid=G-P80TC0MSRN&gtm=45je67l0h1v9168072905za200zd9168072905&_p=1784741036020&gcd=13l3l3l3l1l1&npa=0&dma=0&gdid=dZ

200ua-collecthttps://www.google-analytics.com/j/collect?v=1&_v=j102&a=771365413&t=pageview&_s=1&dl=https%3A%2F%2Ffitover40dallas.com%2F&ul=en-us&dt=Personal%20Training%20for

200adshttps://googleads.g.doubleclick.net/pagead/html/r20260721/r20190131/zrt_lookup_fy2021.html

200adshttps://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-4683024597884357&output=html&adk=1812271804&adf=3025194257&abgtt=7&lmt=1784741037&plat=3%3A16%2C4%3

204analyticshttps://h.clarity.ms/collect

302analyticshttps://c.clarity.ms/c.gif

200analyticshttps://c.clarity.ms/c.gif?ctsa=mr&CtsSyncId=2D99BC0222CF460183D88FAC7206D7CF&MUID=06A9DFE0DEC76EC82DF1C87EDF9C6F16

204analyticshttps://h.clarity.ms/collect

Overall Tracking Health

90out of 100Grade AExcellent

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode5/10

Consent Mode present but incomplete (v2 signals missing).

Performance10/10

Tags load quickly.

No conflicts0/5

Conflicting or deprecated analytics IDs detected.

Advanced Tracking Features

Consent Mode v2Warning

Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.

default: noupdate: no✓ ad_storage✓ analytics_storage✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly (GTM in 0.64s) — no performance concern.

GTM 0.64sGA4 first hit 1.40sDOM ready 1.44sPage load 3.08s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Conflicting GA4 IDsWarning

Multiple GA4 measurement IDs were found (G-KJKN48V4GB, G-WW5RSQCEPF). Sending the same events to more than one GA4 property is sometimes intentional, but is often an accident that doubles event counts or splits data — confirm each ID is meant to be here.

G-KJKN48V4GBG-WW5RSQCEPF

Checks

GTM container detectedPass

GTM-P3CFSWV

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMPass

dataLayer is defined before the container snippet.

Data is available to tags from the very first event.

GA4 firingPass

G-KJKN48V4GB, G-WW5RSQCEPF — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Deprecated Universal AnalyticsWarning

Found UA tag.

Universal Analytics stopped processing data in 2023. These tags do nothing and should be removed.

Fix this issue

Google Consent Mode v2Warning

default=false, update=false, signals=[ad_storage, analytics_storage]

Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.

Fix this issue

Tag load performancePass

GTM 643ms, GA4 first hit 1403ms, DOMContentLoaded 1437ms

Tags loaded quickly (GTM in 0.64s) — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Conflicting GA4 IDsWarning

G-KJKN48V4GB, G-WW5RSQCEPF

Fix this issue

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (2)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Microsoft Clarity

Microsoft Clarity snippet hardcoded in the page HTML.

Fix: Use the GTM Microsoft Clarity template or a Custom HTML tag.

Risk: Centralising in GTM enables conditional firing and updates without a code deploy.

Report ID: c266d163a6

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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