Website Tracking & Analytics Audit
PayHelm

gmail.com Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

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Your website's tracking setup currently has some significant issues that need attention. On the home page, none of the expected tracking systems, such as Google Tag Manager (GTM) or Google Analytics 4 (GA4), were detected or fired. This means that you are not capturing any visitor data or interactions on t…

Read the full audit summary

Your website's tracking setup currently has some significant issues that need attention. On the home page, none of the expected tracking systems, such as Google Tag Manager (GTM) or Google Analytics 4 (GA4), were detected or fired. This means that you are not capturing any visitor data or interactions on this page. Additionally, there are no Shopify-native analytics or Trekkie/Web Pixels API present, which could lead to missed insights and potential duplicate pixel risks are not applicable here as no pixels were detected. The absence of a GTM container and GA4 setup is a critical gap that should be addressed to ensure you can track and analyze customer behavior effectively. As a next step, I recommend auditing other key pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking across your site. Given these issues, I suggest connecting your store to PayHelm AI for a more detailed analysis and guidance on setting up your analytics infrastructure correctly.

Your website's tracking setup currently has some significant issues that need attention. On the home page, none of the expected tracking systems, such as Google Tag Manager (GTM) or Google Analytics 4 (GA4), were detected or fired. This means that you are not capturing any visitor data or interactions on this page. Additionally, there are no Shopify-native analytics or Trekkie/Web Pixels API present, which could lead to missed insights and potential duplicate pixel risks are not applicable here as no pixels were detected. The absence of a GTM container and GA4 setup is a critical gap that should be addressed to ensure you can track and analyze customer behavior effectively. As a next step, I recommend auditing other key pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking across your site. Given these issues, I suggest connecting your store to PayHelm AI for a more detailed analysis and guidance on setting up your analytics infrastructure correctly.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

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