Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's home page indicates some important areas for improvement in your tracking setup. Currently, there is no Google Tag Manager (GTM) container found, which is essential for managing and deploying marketing tags efficiently. Additionally, Google Analytics 4 (GA4) is not present or firing, which means you're missing out on valuable insights into your website's performance. Since your store is not on Shopify, there are no concerns about Shopify-native analytics or duplicate pixel risks. To ensure comprehensive tracking and data collection, it's crucial to set up GTM and GA4. The next step would be to audit other key pages like product pages, cart, checkout, and order-confirmation to ensure tracking is functioning correctly across the entire customer journey. Given the current gaps, I recommend connecting your store to PayHelm AI for expert guidance on optimizing your analytics setup.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO basics are mostly in place with a few opportunities to improve.
Title is 60 characters — within the ideal 30–70 character range.
Houston Limo Service in Houston, TX | Houston Limousine Inc. (60 chars)Meta description is 138 characters — within the ideal 70–160 character range.
Book Houston limo service for airport transfers, corporate rides, weddings, FBO travel, hourly chauf… (138 chars)One H1 heading found — the recommended structure for every page.
Arrive in Style.Ride with Purpose.Redefined.No noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).Canonical tag points to a different URL. Verify this is intentional (cross-domain canonical or redirect chain).
https://houstonlimousineinc.comNo Open Graph tags found. Add og:title, og:description, and og:image for rich social link previews.
og:title ✗ og:description ✗ og:image ✗Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
DOMContentLoaded 851ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.