Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup has some areas that need attention. While Google Analytics 4 (GA4) is successfully firing on your homepage, there is no Google Tag Manager (GTM) container found, which could limit your ability to manage and deploy tags efficiently. Additionally, Google Consent Mode is not fully configured, which may affect how user consent is managed for analytics and advertising. Since your site is not on Shopify, there are no concerns about Shopify-specific tracking or duplicate pixel risks. Next, it would be wise to audit other critical pages like product pages, the cart, and checkout to ensure comprehensive tracking. Given the current issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on improving your tracking setup.
No GTM container or gtag.js detected.
GA4 is installed and sending data.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode present but incomplete (v2 signals missing).
Tags load quickly.
No conflicting analytics IDs.
Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.
Tags loaded quickly — no performance concern.
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO fundamentals look solid across all checks.
Title is 57 characters — within the ideal 30–70 character range.
24/7 Emergency Electricians in London & Essex | Ideal (57 chars)Meta description is 150 characters — within the ideal 70–160 character range.
NICEIC approved emergency electricians in Dagenham, covering London, Essex and north Kent. 24/7 call… (150 chars)One H1 heading found — the recommended structure for every page.
Electricianswho answer.Any hour.No noindex directive — the page is eligible to be indexed.
robots: index, followCanonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://www.idealelectricians.co.uk/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentThe basics for AI access are in place, but there's no llms.txt yet — an easy, high-leverage addition.
No llms.txt file found. This is a plain-text, markdown-style index of your key pages that AI assistants (ChatGPT, Claude, Perplexity) increasingly check to understand a site quickly.
No /llms.txt found (404 or empty).robots.txt doesn't block any major AI crawler — ChatGPT, Claude, Perplexity, and Google's AI features can all fetch and cite your content.
All 15 known AI crawlers are allowed.GPTBot's User-Agent successfully fetched the real page (HTTP 200, ~2412 words) — AI crawlers are not blocked at the server level.
GPTBot's User-Agent received HTTP 200 with ~2412 words of visible text.Structured data (JSON-LD) is present with types AI answer engines commonly extract facts from (e.g. FAQPage, Product, Organization).
Schema.org types found: Organization, FAQPage.Meaningful text content is present in the raw HTML response — AI crawlers that don't execute JavaScript can still read and cite this page.
~2679 words of text visible in the raw HTML response.A sitemap is available at /sitemap.xml, helping both search engines and AI crawlers discover your full set of pages efficiently.
Found at /sitemap.xml.- Add an /llms.txt file listing your most important pages (pricing, docs, product pages) in markdown format — it gives AI assistants a fast, reliable summary of your site instead of guessing from crawled HTML.
No GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueG-2G5VV6070C — collect hit observed.
Google Analytics 4 is actively sending pageview/event data.
default=false, update=false, signals=[ad_storage, analytics_storage]
Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.
Fix this issueGA4 first hit 2296ms, DOMContentLoaded 914ms
Tags loaded quickly — no performance concern.
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.