Website Tracking & Analytics Audit

k1ever.ca Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://www.k1ever.ca/

Read the full audit summary

Your site's tracking setup shows some areas for improvement. Google Analytics 4 (GA4) is functioning correctly, but there is a warning regarding the absence of a Google Tag Manager (GTM) container, as gtag.js is being used instead. On this homepage, the Pinterest Tag, Google Ads, GA4, and Meta Pixel all fired successfully, indicating that basic tracking is in place. However, there is a notable gap with the "view_item_list" event, which is a high-priority event for understanding user interaction on your homepage. Shopify-specific analytics tools like Trekkie and the Web Pixels API are not detected, which could mean missing out on some Shopify-native insights. Since this audit only covered the homepage, it would be beneficial to next audit product pages, the cart, checkout, and order-confirmation pages to ensure comprehensive tracking across your site. Given the identified issues, I recommend connecting your store to PayHelm AI for a more thorough analysis and assistance in optimizing your tracking setup.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

Overall Tracking Health

92out of 100Grade AExcellent

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking20/20

GA4 is installed and sending data.

Ecommerce funnel coverage20/20

4 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode10/10

Consent Mode v2 configured.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Pass

Consent Mode v2 is configured. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

default: yesupdate: yes✓ ad_personalization✓ ad_storage✓ ad_user_data✓ analytics_storage✓ functionality_storage✓ security_storage✓ personalization_storage✓ region✓ wait_for_update

Tag PerformancePass

Tags loaded quickly — no performance concern.

GA4 first hit 4.93sDOM ready 4.83sPage load 6.91s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageWarning

We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.

Checks

GTM containerWarning

No GTM-XXXX container; gtag.js present instead.

Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.

Fix this issue

GA4 firingPass

GA4 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

WooCommerce platform detectedInfo

WooCommerce markup (woocommerce / wc-* classes) in HTML

This site runs on WooCommerce. Tracking setup and common pitfalls differ by platform, which is factored into this audit.

Google Consent Mode v2Pass

default=true, update=true, signals=[ad_personalization, ad_storage, ad_user_data, analytics_storage, functionality_storage, security_storage, personalization_storage, region, wait_for_update]

Consent Mode v2 is configured. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

Tag load performancePass

GA4 first hit 4934ms, DOMContentLoaded 4825ms

Tags loaded quickly — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageWarning

purchase observed=false, checkout page audited=false

Fix this issue

Marketing Funnel Coverage

1 gap to verify0 observed· 10 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContent

Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.

Fix this gap

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContent

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCartfound in JS ✓

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cartfound in JS ✓

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cart

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckout

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_info

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfo

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchasefound in JS ✓

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Report ID: 6a5a69cb9a

Your tracking has gaps — PayHelm can fix this.

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