kaleidoscopic-starlight-da0df2.netlify.app Tracking & SEO Audit — Grade F
A saved report based on tracking and pages observed during this scan.
Your website's tracking setup has a few areas that need attention. Currently, Google Analytics 4 (GA4) is set up but did not fire any tracking events on your homepage, which is a concern since it means visitor data might not be captured correctly. There is no Google Tag Manager (GTM) container detected; in…
Read the full audit summary
Your website's tracking setup has a few areas that need attention. Currently, Google Analytics 4 (GA4) is set up but did not fire any tracking events on your homepage, which is a concern since it means visitor data might not be captured correctly. There is no Google Tag Manager (GTM) container detected; instead, a direct gtag.js setup is present, which might limit flexibility in managing tags. Additionally, there are no Shopify-native analytics or Trekkie/Web Pixels API detected, which could be an issue if you're using Shopify and relying on their analytics features. To ensure comprehensive tracking, I recommend auditing other key pages like product pages, the cart, checkout, and order-confirmation pages to verify that all expected events are firing correctly. Given the current issues, it would be beneficial to connect your store to PayHelm AI for a more detailed analysis and guidance on optimizing your analytics setup.
Your website's tracking setup has a few areas that need attention. Currently, Google Analytics 4 (GA4) is set up but did not fire any tracking events on your homepage, which is a concern since it means visitor data might not be captured correctly. There is no Google Tag Manager (GTM) container detected; instead, a direct gtag.js setup is present, which might limit flexibility in managing tags. Additionally, there are no Shopify-native analytics or Trekkie/Web Pixels API detected, which could be an issue if you're using Shopify and relying on their analytics features. To ensure comprehensive tracking, I recommend auditing other key pages like product pages, the cart, checkout, and order-confirmation pages to verify that all expected events are firing correctly. Given the current issues, it would be beneficial to connect your store to PayHelm AI for a more detailed analysis and guidance on optimizing your analytics setup.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.