Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup has a few areas that need attention. Currently, Google Analytics 4 (GA4) is successfully tracking visits to your homepage, but there is no Google Tag Manager (GTM) container set up, which is typically used to manage and deploy marketing tags. Additionally, Google Consent Mode is not configured, which could impact data collection compliance. Since your store is not on Shopify, there are no concerns about Trekkie or Web Pixels API, nor is there a risk of duplicate pixels from Shopify-native analytics. To ensure comprehensive tracking, you should consider setting up GTM for better tag management and configuring Google Consent Mode for compliance. Next, it would be wise to audit other key pages like product, cart, and checkout pages to ensure all necessary events are firing correctly. If you encounter any issues or need further assistance, I recommend connecting your store to PayHelm AI for a more detailed analysis and support.
Tag setup present but not confirmed loading.
GA4 is installed and sending data.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tags load quickly.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Tags loaded quickly — no performance concern.
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO basics are mostly in place with a few opportunities to improve.
Title is 76 characters. Google may truncate titles over ~70 chars in search results.
KW Tax | Personal & Small Business Tax Preparation in Kitchener-Waterloo (76 chars)Meta description is 196 characters. Google may truncate descriptions over ~160 chars.
Affordable, CRA-certified tax preparation and e-filing in Kitchener, Waterloo, Cambridge, Guelph &am… (196 chars)One H1 heading found — the recommended structure for every page.
Tax season, filed with confidence.No noindex directive — the page is eligible to be indexed.
robots: index, followCanonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://kwtax.ca/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM-XXXX container; gtag.js present instead.
Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.
Fix this issueG-69DKTGR0JM — collect hit observed.
Google Analytics 4 is actively sending pageview/event data.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueGA4 first hit 540ms, DOMContentLoaded 655ms
Tags loaded quickly — no performance concern.
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.
GA4 gtag.js snippet installed directly in the page HTML (outside GTM).
Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.
Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.