Website Tracking & Analytics Audit

kwtax.ca Tracking & SEO Audit — Grade B

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://kwtax.ca/

Read the full audit summary

Your website's tracking setup has a few areas that need attention. Currently, Google Analytics 4 (GA4) is successfully tracking visits to your homepage, but there is no Google Tag Manager (GTM) container set up, which is typically used to manage and deploy marketing tags. Additionally, Google Consent Mode is not configured, which could impact data collection compliance. Since your store is not on Shopify, there are no concerns about Trekkie or Web Pixels API, nor is there a risk of duplicate pixels from Shopify-native analytics. To ensure comprehensive tracking, you should consider setting up GTM for better tag management and configuring Google Consent Mode for compliance. Next, it would be wise to audit other key pages like product, cart, and checkout pages to ensure all necessary events are firing correctly. If you encounter any issues or need further assistance, I recommend connecting your store to PayHelm AI for a more detailed analysis and support.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

88out of 100Grade BGood

SEO basics are mostly in place with a few opportunities to improve.

Title tagWarning

Title is 76 characters. Google may truncate titles over ~70 chars in search results.

KW Tax | Personal & Small Business Tax Preparation in Kitchener-Waterloo (76 chars)

Meta descriptionWarning

Meta description is 196 characters. Google may truncate descriptions over ~160 chars.

Affordable, CRA-certified tax preparation and e-filing in Kitchener, Waterloo, Cambridge, Guelph &am… (196 chars)

H1 headingPass

One H1 heading found — the recommended structure for every page.

Tax season, filed with confidence.

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

robots: index, follow

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://kwtax.ca/

Open Graph tagsPass

All core Open Graph tags found — links display richly when shared on social media.

og:title ✓ og:description ✓ og:image ✓

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Overall Tracking Health

82out of 100Grade BGood

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly — no performance concern.

GA4 first hit 0.54sDOM ready 0.66sPage load 0.67s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM-XXXX container; gtag.js present instead.

Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.

Fix this issue

GA4 firingPass

G-69DKTGR0JM — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performancePass

GA4 first hit 540ms, DOMContentLoaded 655ms

Tags loaded quickly — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Report ID: 7a9e9fb05b

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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