kwtax.ca Tracking & SEO Audit — Grade F
A saved report based on tracking and pages observed during this scan.
Your website's current tracking setup has some significant gaps that need attention. Firstly, there is no Google Tag Manager (GTM) container found, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up or firing, which means you're missing out on…
Read the full audit summary
Your website's current tracking setup has some significant gaps that need attention. Firstly, there is no Google Tag Manager (GTM) container found, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up or firing, which means you're missing out on valuable insights into your website traffic and user behavior. The absence of Google Consent Mode suggests potential compliance issues with privacy regulations. Since this audit was conducted on your homepage, no purchase-related events were expected to fire, so there are no gaps in that regard. However, for a Shopify store, it's concerning that Shopify's native analytics, including Trekkie and the Web Pixels API, are not detected, which could lead to missed data collection opportunities. I recommend auditing other key pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking. To address these issues and optimize your analytics setup, consider connecting your store to PayHelm AI for expert guidance.
Your website's current tracking setup has some significant gaps that need attention. Firstly, there is no Google Tag Manager (GTM) container found, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up or firing, which means you're missing out on valuable insights into your website traffic and user behavior. The absence of Google Consent Mode suggests potential compliance issues with privacy regulations. Since this audit was conducted on your homepage, no purchase-related events were expected to fire, so there are no gaps in that regard. However, for a Shopify store, it's concerning that Shopify's native analytics, including Trekkie and the Web Pixels API, are not detected, which could lead to missed data collection opportunities. I recommend auditing other key pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking. To address these issues and optimize your analytics setup, consider connecting your store to PayHelm AI for expert guidance.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.