Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's current tracking setup has some significant gaps that need attention. Firstly, there is no Google Tag Manager (GTM) container found, which is crucial for managing your tracking tags efficiently. Additionally, Google Analytics 4 (GA4) is not set up or firing, which means you're missing out on valuable insights into your website traffic and user behavior. The absence of Google Consent Mode suggests potential compliance issues with privacy regulations. Since this audit was conducted on your homepage, no purchase-related events were expected to fire, so there are no gaps in that regard. However, for a Shopify store, it's concerning that Shopify's native analytics, including Trekkie and the Web Pixels API, are not detected, which could lead to missed data collection opportunities. I recommend auditing other key pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking. To address these issues and optimize your analytics setup, consider connecting your store to PayHelm AI for expert guidance.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO basics are mostly in place with a few opportunities to improve.
Title is 76 characters. Google may truncate titles over ~70 chars in search results.
KW Tax | Personal & Small Business Tax Preparation in Kitchener-Waterloo (76 chars)Meta description is 196 characters. Google may truncate descriptions over ~160 chars.
Affordable, CRA-certified tax preparation and e-filing in Kitchener, Waterloo, Cambridge, Guelph &am… (196 chars)One H1 heading found — the recommended structure for every page.
Tax season, filed with confidence.No noindex directive — the page is eligible to be indexed.
robots: index, followCanonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://kwtax.ca/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueDOMContentLoaded 387ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.